Alex Pell
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Imagine if you had a bedroom full of CDs and decided to buy a new player one day, only to discover that none of your albums would play on the new system. That is more or less what has happened to people in America who bought music downloads from Microsoft. Last month the company announced that from August 31 this year songs bought from MSN Music, its online music shop, would no longer be transferable to machines other than the ones the files were registered to.
This means that, come September, if you want to transfer songs from your main PC to a laptop or a new computer you haven’t registered, you won’t be able to. If your computer dies, your painstakingly assembled music collection dies with it.
The announcement goes against everything Microsoft – and others – has ever said about buying music downloads. It led customers to believe that the songs they bought were for life, whatever computers they owned now and in the future. Now Microsoft says if US consumers want to transfer them onto other computers they must do so before the end of summer. The tracks could still be backed up onto CDs but sound quality would suffer.
It is all down to the digital rights management (DRM) software that Microsoft has embedded in all its music downloads to combat illegal file-sharing. For DRM to work it needs a central computer to keep a live record of who has registered which songs to which computers. The problem is that the main server is now being turned off as the company wants to sell downloads with a new type of DRM. How odd that the old system was marketed as PlaysForSure.
The Microsoft issue is for now confined to North America, but in Britain too consumers have been on the sharp end of such practices. In March Sony shut down its Connect music download service, meaning that if you upgrade your computer or the hard drive dies, those Justin Timberlake albums for which you paid Connect up to £10 a pop simply won’t work.
“We embarked on a seven-month communication process with customers to address this point,” said Richard Palk, former general manager of Sony’s Connect store. “We did our utmost to mitigate any problems.”
When the Virgin Digital music download store shut up shop last September, the tracks that UK customers had paid for could still be played but again were in effect handcuffed to the computers they were stored on. The music industry has always insisted that when you pay for a download you will own the song or album outright, but it’s rapidly beginning to look more like just a long-term lease.
Once, the only way to render an album defunct was by listening to it until the grooves wore out. Today, when you pay for music downloads, you could be clutching a dead duck a few weeks later. So far the problem has been restricted to small companies, but should Apple’s iTunes (which accounts for about three-quarters of the British music download market) or its rival Napster do the same thing, the fallout would be huge. The solution? Take your custom to DRM-free music vendors such as eMusic and 7digital.
Music fans who allow themselves to be fobbed off with paid-for tunes that could in effect self-destruct later are buying a ticket to Panic at the Disco.
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This is precisely the reason why I've stopped paying for music downloads and now share my mp3s for free on file sharing networks. I should probably also mention that I've spent 20+ years as a record producer at the top end of the music business. Even I can see the writing's on the wall...
Alastair, London,
Tikhon Savrasov is absolutely right - the pirate networks are distributing a far better product than the record companies are. The companies need to get a grip and produce something BETTER, rather than punishing their paying customers without inconveniencing the pirates in the slightest.
Chris, Reading,
I never download music from sources like Microsoft,Sony, iTunes, etc, for the very reason's mentioned in this article.
I now listen to free music offered by bands on the web, then pay for full 'albums' of stuff I really like. And I never have these issues. Ironic, really. The labels will get hurt
Paul, Toronto, Canada
Once you've bought it once, you still own the right to have it, so if it stops working simply redownload from Limewire or something. Alternatively, as soon as you download the DRM protected stuff, burn it to CD and then re-rip it in an unprotected format.
Ross, Huntingdon, England
Paradoxically, a pirated music track doesen't come with any problems like this- providing incentives for people to download illegaly. Which makes companies like Microsoft use even more extravagant DRM software...
The more they tighten their grip the more users will slip through their fingers.
Tikhon Savrasov, London, England
Would love to see this followed by an article about Linux and the Open Source movement.
That is the only way to be free from DRM. Linux is now widely used on small laptops and Ubuntu is easier to install and use than ever.
There are alternatives to Microsoft and Apple and its FREE in every sense.
Francois, Torquay,
As much as I dislike the iTMS (iTunes Music Store) I must say the contrast between most DRM schemes and Apple's "Fair Play" is stark: Fair Play really did strike a greater balance with the record companies and the consumer. Fair Play allowed you to use your music on 5 computers which could be reset.
sandifop, Falls Church, USA
DRM exists in the background of any Microsoft product. You do not own the XP operating system nor Office 97. In effect you RENT it. That tie-in has not always been apparent. When Microsoft authenticates anything it is registering your computer as theirs.
Go to Open Office, Google Docs and borrow CDs
JANE FLEMING, Whittlesey, United Kingdom
Or do the sensible thing and buy the CD's. Rip your music to any computer or gadget and have it already conveniently backed-up!
Paul, Southampton,
iTunes DRM licensing agreement allows users to transcode to AIFF or mp3 and keep that track without DRM. It may be burned to a CD or moved to an iPod or other portable music player. This guarantees all iTunes users that they will NEVER lose their music. This may change but Apple wont be to blame
Richard Dalziel-Sharpe, Ringwood, Australia
SCRAP Digital Rights Management.
Music should NOT be tied into Microsoft as there are other operating systems that people use - WHY SHOULD they be penalized?
I for one use Linux so I am not able to download anything which contains any microsoft DRM.
Microsoft want to rule but they can't.
Allan Pointon, Stafford, England