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Good news for oldies. We now have our own social networking website. There is, however, a problem.
The grey generation is famously incapable of dealing with computer technology, and frequently has to call in an expert under 8 years old to log in to the internet, or even to deal with an incoming call on a mobile phone.
But if we can surmount the Himalayan task of pressing the right buttons, we are promised a rosy old age of exchanging personal profiles, and possibly even intimate details, with fellow-grandparents who are intimidated by Facebook and other social websites because they are dominated by the IT-literate and socially unrepressed young.
Actually, figures suggest that this is a squinted picture and that the not-so-young are avid users of the internet. Statistics issued by Ofcom, the communications regulator, in August suggest that so-called silver surfers are devotees of the computer screen.
About 16 per cent of over-65s, it was reported, use the internet, and the over-50s account for nearly one third of the total time spent on the internet in Britain.
The over-50s should be old enough to remember the Stone Age skills of letter-writing, telephoning, and going out and about to make physical face-to-face contact with real people. They belong to a generation that did not spend its entire youth shut in its bedroom with only one of Sir Clive Sinclair’s first-generation personal home computers for company.
But time moves on. When Saga, the travel-to-insurance company that specialises in serving those over the first flush of youth, launched a trial run of its Saga Zone website four months ago, about 13,000 people signed up.
Yesterday the site had its full national launch. On it, those over their half-century can find forums on subjects ranging from gardening to relationship advice. They can enter their personal profiles and hope that a like-minded mature citizen will respond. What the site clearly trades on is that maturity is not in every case the handmaiden of contentment. Contact with the outside world is a necessity at every stage of life, and romance does not necessarily die with the sprouting of the first grey hair.
Andrew Goodsell, the group chief executive of Saga, said yesterday: “The internet is a place where the over50s are thriving. Saga Zone is a place where they can mingle and chat about issues important to them, be they amusing or serious.”
Already, the Saga Zone website has signed up an 87-year-old. A poll of more than 15,000 people aged over 50 in the United Kingdom showed that the so-called grey pound was a significant driving force in the online economy. Nearly three quarters of respondents had bought flights online, a similar number had bought books, and two thirds had bought electrical items.
The launch of Saga Zone has immediately spawned imitators that claim superiority. MyChumsClub, a subscription-only website for the over-50s, claims that it offers expert content from subjects as varied as fashion, health, motorcycling and Buddhist spiritualism. A spokesman said: “We can also guarantee that all our subscribers are genuinely over 50.” Which suggests that those who post their details on the Saga Zone website might possibly lie about their age. Surely the silver generation of the third age would never do a thing like that.
Andrew Thatcher, who launched MyChumsClub, said: “The subscription model of our club suits our market of professionals who are close to retirement age. When baby-boomers retire from an active professional life they lose their work social network. We aim to help them over this transition point.”
Many users of the Saga Zone are likely to still be working. But if you’re looking for a new partner it’s best not to leave it until it’s too late. Instead of relying on the internet, however, it might be better to grasp the nettle, book a Saga holiday and see who you meet face to face.
Never too old to surf
50% of over-55s have access to the web
7% look for love online
22% play games such as bingo
43% regularly buy and sell on eBay
Sources: Times database, ONS, Ofcom
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This is great news as I don't think parents and kids should have the same destination (particularly if the kids are 30 plus). The exception would be zopa.com where parents can help fund their not so young children. Mind you, for all we know, it might be the other way round on Zopa!
tbert, london,
Perhaps we ought to remember that a great many of us 50+ Silver Surfers are still 15 years away from the national retirement age and are able to work long after that if we wish.
Therefore, I wont be using SAGA ZONE or any such site for a long time due to the fact that I'm still at work, at my computer, using broadband, writing reports, communicating and surfing with abandon. I also log on after work (eg. now!) and at weekends to look at the news, surf randomly through various sites and shop.
When I retire I don't expect to lose my work social network - good grief ! (how old is Andrew Thatcher he sounds patronisingly "young"). I certainly wont be rushing to him to help me over any transition point either!
Do these people think that we retire and the next day sink into a morass of arthritis, walking sticks and non-slip shoes?
Does SAGA think that we 50+'ers are all at home, fiddling uselessly with our mice and our arthritic fingers, trying to log on?
g. wrightson, barton on humber, England
so pleased to be able to join and look forward to
chatting to you
jill king, altrincham, cheshire
I am quite an avid user of networking and dating sites (including Saga Zone and LifeStyle60.com which are my favourites) and generally really pleased that the net is now catering for us 50 plus generation.
I tried Facebook but found it confusing and I have heard other 50/60+ think the same.
Seems we are taking the online world by storm!
Bob Wilson, London, UK
I seem to recollect that electronic computers were invented by today's pensioners therefore we'd hardly have difficulty with them.
Tony, Rugby,
I couldn't imagine putting personal info on the internet.People are nuts.
ron, toronto,
I have to say it...
this is Infinitely awesome
We just have to keep trying, and we can have the whole world together!
Zera Y., albertville,
I have been a member of the Saga Zone since January. Made and met a lot of lovely people on there as well.
Don't think a lot of them would be happy to be portrayed by the lady in the picture. The majority of our members are very stylish and we have plenty of IT experts on the zone as well that are always willing to help out new members with problems.
The zoners were the last to know that the zone was Launched Nationally yesterday. Hence the reason why nobody can get on to use it. At it's best it can only deal with 90 people online and that is on a good day. You can imagine the difficulties it is in with over 200 people on at the moment.
Why did Saga Sam choose to go away on holiday this week, I wonder?
A frustrated zoner.
Mrs K.V. Crumpton, Grimsby, UK
Silver Surfers may indeed be old enough to 'remember the old skills of letterwriting and face-to-face contact with others; we also remember the old ZX Spectrum days of seemingly endless waiting, just to get the old war horse going, let alone accomplish anything. So it was with some disappointment - after a whole hour trying to register with the Saga Zone via non-working links - that I finally entered the site to a message which read "We are very sorry but the site is currently experiencing unexpected technical difficulties.
Please rest assured that every effort is being made to rectify the problem and Saga Zone will be available again very shortly.
Please accept our apologies for this temporary inconvenience."
I hope they can put it right before I become too ancient and forgetful to join up successfully, or even die of old age whilst I'm waiting.
Yours faithfully,
Linda Wilson, Portsmouth, UK
I think this website is a brilliant idea. In June, at the age of 71 yrs, I took and passed the GCSE English level with an A grade.
So it's never too late!
I have recently purchased a computer and am getting acquainted with emails and the internet.
Along with my sister, I have also visited the Caribbean on a cruise ship for the first time this year, so it's definitely not too late!!
June Davies, Alresford, Hants SO24 9ND, United Kingdom