Jonathan Richards
Enter our Snapshots of Summer photography competition
Google has said it will begin testing a technology that can prevent clips of copyright material from being illegally uploaded to YouTube, the video-sharing website it bought last year.
The new system, called video fingerprinting, is designed to pacify content owners who have complained that YouTube does not do enough to prevent copyright clips from being circulated on the website.
YouTube said that the the technology would initially be tested with a group of partners, including Disney and Time Warner, but that it planned to make the service available to other copyright owners by the end of the year.
“We hope to have a better understanding of how this is going to work, not just from a technology standpoint, but also from a policy standpoint,” Chris Maxcy, vice president for business development at YouTube, told The New York Times.
In March, Viacom, the entertainment company, filed a $1 billion (£500 million) claim against Google accusing it of allowing more than 160,000 clips of its programming to be illegally uploaded.
The video fingerprinting technology will be able to identify copyright-protected material, and then give the owner the option of having the clip removed, or keeping it up on the site as part of a revenue-sharing agreement with YouTube.
Google said last year that it aimed to have such a tool available for testing by the end of 2006, but the ability to identify content reliably has proved a big challenge, largely because of the ease with which a video can be altered – even very slightly – before being posted, making it imperceptible to detectors.
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the collective power of smart thinking. Submit a solution and be in with a chance to win a Flip MinoHD Camcorder
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
42,945
2008
71,450
Car Insurance
Not Specified
MI6
UK-based
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Save up to £1,000 per couple with Elite Vacations at the five-star Constance Lemuria Resort
and do the British Isles this Summer.
Save up to 60% with Oxford Hotels and Inns
Try our inspiring luxury holidays to the Indian Subcontinent and South East Asia.
Great offers available
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
Studios sell a product that is easily shared. This is something that the studios are going to have to square with eventually.
People are going to share the product. Some do it maliciously. Some do it without understanding the law. An easily shared product will be shared, whatever the reason.
Blaming a third party who allows through negligence a product to be shared is sheer folly, but the studios know that the only way to get compensation is to go after the company that has money.
The studios also know that a large-scale crackdown on users like you or I would cause irreparable damage to the studio's image. That would cost them money when they want only to make money.
I'm not sure how the studios hope to benefit in the long run with actions like this.
Ian, Kansas City,