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One of the world’s most popular news websites was forced to pull the plug yesterday after a massive revolt from its readers over the censorship of a story about hacking into high-definition DVDs.
Digg.com, which accounts for 1 per cent of all internet traffic in America, built its success on allowing its own users – primarily technology enthusiasts – to post their own stories and rank them according to a voting system.
That same “news democracy” brought the website to its knees when users began resubmitting the censored story by the thousands, along with the computer code necessary to hack into the discs.
Before the website collapsed, the third-most-popular story on Digg.com’s home page was headlined “Every single story on the front page is the key”, which was a reference to the censored HD-DVD code being inserted into every story. Another story on the front page had the headline: “HD-DVD key fiasco is an example of 21st Century digital revolt”.
More than 6,000 users had voted on each item to ensure that the rigged stories remained at the top of the news agenda. Under normal circumstances, stories rarely get more than a few hundred votes, or “diggs”.
Those same users accused Digg.com of censoring the HD-DVD story because of a sponsorship deal with the HD-DVD Promotion Group, an organisation backed by 230 DVD companies.
Digg.com’s chief executive, Jay Adelson, responded to the rebellion by saying that the website would comply with requests from an unnamed HD-DVD manufacturer to remove the hacking stories.
“We’ve been notified by the owners of this intellectual property that they believe the posting of the encryption key infringes their intellectual property rights,” he wrote.
Eight hours later, the website had a change of heart.
Kevin Rose, the 30-year-old Californian founder of Digg. com, whose career has included jobs as a security advisor at a Department of Energy test site in Nevada and as a co-host on a TV show called The Screen Savers, wrote to users saying that he had been wrong to censor the story.
“After seeing hundreds of stories and reading thousands of comments, you’ve made it clear,” he wrote in his blog. “You’d rather see Digg go down fighting than bow down to a bigger company.
“We hear you and, effective immediately, we won’t delete stories or comments containing the code [to hack into the HD-DVDs] and will deal with whatever the consequences might be.”
It was too late, however, to the stop the criticism from rival websites.
“Digg’s oligarchy wants to wash its hands of this matter and try and pass it off as though it never happened,” wrote one anonymous poster. Another user put it more bluntly: “Kevin Rose is a sell-out. F*** Digg.”
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The users on Digg.com are childish immature little idiots. Digg was merely trying to protect itself legally - nothing more, nothing less. But instead of respecting that, the Digg kiddies started throwing a tantrum. Anyone with an ounce of maturity would realise that posting DVD keys is ILLEGAL!!
Mark, Wuerzburg, Germany
Copyright protections of this nature are a substitute for the inherent difficulties of reproducing works with the works of old - books and so forth.
However, the term "copyright protection" is somewhat of a misnomer, as is "Digital Rights Management", or whatever other name such content protection systems pass under.
The real issue with the key was that it's perpetuation infringed the DMCA. It's important to understand that the DMCA, in the legal world, usurps fair use. What this means is that ultimately, what you're allowed to do, is determined by the content producers.
If they don't want you to listen to music you purchase on your MP3 player, which is sadly the case, then they simply have to put in this content protection. If they don't want you to watch a British DVD on your American computer, they put that in. While it would be legal for you to have the media work on your player under fair use, the very presence of the content protection makes that illegal.
Julian Sharper, Ottawa, Canada
Every thirteen year old kid is ripping music & DVD recording.
The more you make it a challenge the faster they are going to meet it. The recording company's have turned into a FAD!
Drop the code And lower the price of the product and it will go away.
Keep playing this game and watch the profits fall!
Terry, Boubonnais,
The problem isn't users posting a code which might possibly be able to circumvent the HD-DVD's copy protection, the problem is the disc manufacturers copy protection violating their customers rights under the "fair use" portion of US (and probably other countries) Copyright law. The disc manufacturer are the criminals here, not their customers, and to treat their customers like criminals, is, well, criminal. If I buy the disc and want to rip it to store the video on my hard drive so I can watch it on my media PC, legally I can. I've paid for the rights to do so, those who've made the video have been paid their royalties (well, hopefully, but if not that's the MPAA's fault), and everyone should be happy. But NO! I can't do that. If I want a version I can watch on my computer, TV or anything else that plays back a transferable version, I've got to pay for those rights (which I've already paid for) again, and chances are I'll get a version lacking in the detail that I've already paid for.
Jeff, New York, USA
I really wouldn't give too much credence to Digg. It's a noisy minority in the vast sea of opinion and "user generated content" floating around on the internet. As many of it's users frequently complain the site is overrun with teenage nerds who clog up the comments, vote on stories and comments according to very narrow dogma, and generally prevent Digg taking off with the non-nerd mainstream.
Ironically after Digg's change of heart on the HD-DVD stories, the general consensus among many users was "now can we get on with the real news?".
Alex Kerr, London, UK
The internet has many huge benefits; but this cowardly bowing to mass noise is also an all too frequent phenomenon :
Coming from someone in a country with cameras on every corner and the most sophisticated domestic spying program in the world your statement above is laughable.
Fight the Power!!
prblmchld, Anytown, USA
Quite apart from his dubious grasp of the English language, Bill's post shows a fundamental lack of understanding of the aims of such copyright mechanisms, which is to allow media companies to effectively write their own copyright law and deny the public their rights to fair use of content that they have purchased.
Former Chemist, London,
Users that were banned for posting are still banned even with this so called reversal. The original poster who had 15000 diggs is still banned even though Kevin posted a story with the same offending number.
James Dee, Toronto,
Geoffrey,
Why are blaming Sony products? They are Blue-ray, not HD-DVD (that is Microsoft that is running that whole thing). The copyright has nothing to do with this story, it is about hacking discs.
I love all of my Sony stuff and believe that Blue-ray will prevail, but it will just take time.
I think Digg really screwed up by not allowing the story to stay. If the sponsor would have gone away, another would have been picked up because all the negative publicity would actually be a stand for human rights and posting material (not even harmful) is the freedom of speech. I'm glad they went back on their decision but now they are flip-flopping almost as bad as Al "I invented the Internet" Gore.
David, Erie, PA, USA
It is a shame that Digg management doesn't have the courage to stand up to their subscribers and tell them plainly they will not back a schem to defraud a company from it's rights on the content on HD DVD. Next will be pornography, pedophily, violence, and you name it.
Of course it is much easier to just follow the masses slavenly than to try to set a basic moral standard.
The internet has many huge benefits; but this cowardly bowing to mass noise is also an all too frequent phenomenon..
Bill, bristol, UK
I travel the world with my (as it happens Sony) laptop. I buy dvds around the world. I think my laptop has given up on playing most of my dvds now. Whenever i see one of those draconian copyright warnings I say to myself "yeah, right". More practically I have today to buy a voice recorder. It will be an Olympus not a Sony.
Geoffrey, Sydney, Australia