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Research by Direct Line Home Insurance suggests that parents have spent more than £20 billion on items to keep their children entertained — four times the amount that was spent on their own bedroom toys and games when they were the same age.
The survey also suggested that most of the gifts remained unused.
Electronic goods were behind the surge in value, with “must-haves” identified as games consoles (36 per cent), DVD players (44 per cent) and laptop computers (28 per cent).
According to the insurer, children aged 13-18 have bedroom equipment worth £2,127 each, almost the amount that their mothers and fathers spend on their own combined possessions.
Andrew Lowe, of Direct Line, said that parents felt under pressure to ensure that their children had up-to-date equipment because information technology plays an important part in education.
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