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Apple’s iPhone, which is due out in the US at the end of June, was dealt a blow today by HTC, the Taiwanese manufacturer, which released a phone using remarkably similar technology.
Steve Jobs, Apple's chief executive, has emphasised the innovative iPhone's screen, which allows the user to drag a finger across it to navigate. His thunder was at least partly stolen today by HTC, whose phone can be controlled in the same way.
Peter Chou, HTC’s chief executive, denied that its new model, the HTC Touch, was an "iPhone spoiler", but the timing of the launch – just six months before the iPhone is due out in Europe – was viewed by many as a snub to its Californian rival.
"This is an inflection point in mobile phone history," John Wang, chief marketing officer for HTC, said at an event in London. "In ten years we'll look back at 2007 as the year when the push button-centric experience transitioned to touch-centric."
"TouchFLO" – the name HTC gives technology which enables the owner to swipe up, down, and diagonally across the screen to navigate – “will be as important for phones as the mouse was for the computer screen," he added.
Several consumer phones, such as LG Prada, have already incorporated touch screens, but HTC's and Apple's devices are the first that will respond to a finger being dragged across the screen surface.
The phone, which goes on sale in the UK this week, is a sleeker, more compact version of the PDA-style devices that the company has previously released under the O2 and Orange brand, such as the XDA and the SPV.
It runs Windows Mobile 6, meaning that it is still largely aimed at users who want to be able to check e-mail on the move, but at 13.9mm thick it is more pocket-friendly than its predecessors and will also attract consumers after a more sophisticated interface.
On-screen typing remains a bit clunky. Despite having a 2.8-inch screen, the "virtual" keyboard is tiny, meaning that you need the wand, which will be familiar to previous HTC device users, to type with any speed.
The touch-screen technology is quite intuitive, however, enabling you to scroll through contacts or across a web page with large swipes of your fingertips rather than up/down, left/right navigation. There are additional useful features, too, such as a page for your most frequently rung contacts – your "inner circle of friends", as HTC calls it – and the ability to trim a song in the media player for use as a ring tone.
It's not 3G, nor is there GPS, but all the other typical features of a smart phone, including a two megapixel camera, are there.
Mr Chou said that the phone was aimed at the "mid- to high-end" users, suggesting that it will not overlap completely with iPhone, but the €449 (£305) price tag is certainly comparable with Apple's. Orange and T-Mobile are expected to announce contract packages in the next few days, which would be available by the end of June.
The more stylish appearance of the device in comparison with HTC's previous products indicates an attempt to target affluent consumers.
"The point about these devices is people speak about them and who makes them,” Mr Wang said. “They're items of fashion. We want to be known as a company who makes fashionable phones."
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Dear friends
it happened that i was one of the guests in the official touch presentation and really i still cant understand all this iphone frenzy! i cant understand people that try to compare two telephones that really have no similarity at all!
Touch is a beautifull Windows mobile smartphone, that at last can be used easily even from my little son.
iphone from the other side, is simply iphone. Its a gorgeous phone from the master Jobs!
HTC was never just a copy company, they achieved bringing smartphones to the masses and i respect them for their work.
Theres no doubt that iphone will succeed, but Touch already succeded. Thats all!
Nick Ekonomou , Athens, Greece
the LG Prada won 2 high profile awards 3 - 4 months before the iPhone was announced to the world. It even seems that LG are questioning the coincidence but as always Apple are seen as the good guys and no way that they could have been influenced by other brands technologies (and designs) already in the market . Also correct me if I am wrong but many phones have had this kind of touch-screen interface such as the SonyEricsson P series range over the past4-5years!
andrew b, Seoul,
Just to clarify, HTC's TouchFlo is not multi-touch. You use one fingure to move around the screen. This technology has been in use to the public for decades now. The iPhone allows you to use two fingures on the screen at the same time to do muliple tasks and can actually understand what you are doing. To say the iPhone was announced before they had a working copy is crazy, seeing as how they had a phone with them when the made the announcement!!! Did you see it in his hands as he was talking about it? HTC's is a lame attempt at trying to trick the public in thinking it's an iPhone when really it's not. Even the fake '3d interface' is just sad.
s. mohan, tacoma, washington
And another thing to remember is that there is parallel evolution. These types of things were going to be the next great thing. The beauty is that it's finally happening! We all saw it that it should have been here already!
Parallel evolution is a duh! That's why software patents are particularly obnoxious. We saw parallel evolution all through history even with hardware patents. How much harder is it with bits and bytes to not step on someone's toes with software patents? Just something to think about, eh?
Bami, Dendron, USA/Virginia
To David, Dorset, UK -- you are absolutely right. That's not to take anything away from what HTC and Prada have done which I would imagine are also quite nice! But I haven't seen them in action like I did the iPhone in the video of the Demo at MacWorld by Steve Jobs which was an awesome piece of work! It was too expensive for me, but I found myself wanting one very badly! LOL! Anyway, kudos to them all; Apple, HTC and Prada. As they say, variety is the spice of life! And not everyone will want Cingular for 5 years. This HTC one may be at least a partial option (no iTunes) for those really itching for this type of technology but not being able or willing to make the move to Cingular for that many years' commitment.
Bami, Dendron, USA/Virginia
To believe that Apple "announced its version WAY before it was even capable of making it" is an uninformed person's view of the world--Apple prefers to spring it's new products on consumers when its immediately ready for purchase. The reason it announced the iPhone early was the fact the information would be available once FCC testing started.
Pat, Washington, DC, USA
The LG Prada came first, uses the same touch screen technology and you CAN move things around by swiping. Did Apple copy them also?
These interfaces take years to develop, so to think HTC whipped this up AND has it ready to release in 6 months is just ridiculous.
Surur, London, UK
Ian, yes, there is "a good reason they've never taken off". It's because they've been poorly designed, implemented and executed. Something that Apple, read El Jobso, tends to do the opposite of. What makes iPhone different and 5 years ahead of everything else including HTC and Prada is OS X. Not many people seem to get this; and no it's not a stripped down crippled version of OS X, as Windows Mobile is to XP, it's the whole enchilada (minus the unecessary desktop elements). Plus, leveraging iTunes for seamless content syncing can only improve upon the current general malaise of device-to-pc interfacing. Give credit where it's due, Apple look to have genuinely designed from the ground up here. Time will tell if iPhone is a stonking success, which it probably will be.
David, Dorset, UK
For those who dont know HTC is not a copy cat company - they are actually single-handedly driving the Windows Mobile-power smartphone sector. They make phones the smartphones under the HTC, I-mate, Dopod, Fujitsu, Treo (yep!)and other brands.
Its a joke to say they are "copying" a phone that isnt even released yet.
Clearly this muti-touch thing is a new technology that all these phone makers have available now and are jumping on.
Apple has "annnounced" its version WAY before it was even capable of making it - in a vain attempt to steal mind space. Meanwhile the people who specialise in MAKING phones eg HTC actually have them for sale TODAY.
Enough with the naive attitude of swallowing Apple's marketing hype. The truth is that HTC probbaly makes more phone in a week, than Apple will sell all year - and has been doing so for a long time.
Osam, London, UK
Marie, the user interface on the iPhone itself is a more or less a straight copy of the technology demonstrator phone that Synaptics commissioned Swordfish to produce to show off their multi-touch surface sensors. In, fact, some features are missing (flicking a text message off the screen to delete it, for example).
In fact, the iPhone (and possibly the HTC, I don't know) is the one using yesterday's technology. All the other fashion victim phones use Flash-based user interfaces, which are portable and should be easy to upgrade if people don't find gesture-based UI's intimidating. (They've been around since the 1970's, and there must be a good reason they've never taken off!)
Ian Kemmish, Biggleswade, UK
Well, I think that if another company has to copy Apple just to be cool and "fashionable" it has no real vision for the future. In other words, HTC should come up with something
"new", that is, if they want to make a positive impact on their peers. And as far as Apple goes, I commend them for coming up with their own invention. God has gifted all poeple, and so HTC should find out what gifts they were given and not copy Apple.
Marie, ALbuquerque, New Mexico