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IN the latest entry on her personal weblog, Lindsay Lohan, the hard-partying Hollywood actress, was in characteristically bubbly form. “Hey guys, I’m soooo sooo sorry I haven’t written in a while!!” she wrote.
She was heading off to New York for two days of photo-shoots, then to Toronto for a week of filming, then back to Los Angeles again. The entry ended: “I just wanted to check in, I’ll try and write more . . . xx LL.”
It has been a long wait for any Lohan fans who may be hoping for an update. That entry was posted on October 15, 2003. Lohan’s blog has since taken its place in the internet’s fastest growing graveyard — of an estimated 200m blogs that have been started then abandoned.
To the embarrassment of millions of internet users — from Hollywood celebrities such as Lohan, Melanie Griffith and Barbra Streisand to countless ordinary parents, workers and would-be poets — the evidence of failed diary-keeping cannot be easily erased from search engines that continue to provide links to blogs that have lain dormant for years.
Some internet analysts call them “ghost blogs”, lingering reminders of a cultish enthusiasm for self-expression that is rapidly wearing off. Others liken the abandonment of blogs to “the suicide of your virtual self”. At least one internet writer blames the blogging culture for helping to turn the internet into a “dictatorship of idiots”.
According to research by a firm of US technology analysts, the blogging phenomenon may have peaked last October, when 100,000 new blogs were being created every day. As well as personal diaries these included corporate, professional, celebrity and other specialist blogs.
Yet the Gartner research firm also concluded that the trend would level off in 2007, with perhaps 100m people still blogging worldwide. Other analysts predict that number will fall to 30m.
“A lot of people have been in and out of [blogging]”, said Daryl Plummer of Gartner. “Everyone thinks they have something to say until they’re put on stage and asked to say it.”
Santo Politi, a Boston engineer, appears typical. His blog, This and That, is subtitled “more useless information from yet another blogger”.
He posted sporadically in 2006 and then last December vowed to do better: “I started my blog with great enthusiasm and abandoned it as fast as I started it . . . this time I am determined.”
Politi said that he wanted to write “an interesting, engaging post, include links [to other websites], interesting facts, experiences . . . I shall post frequently from now on”.
He managed two more entries and has not been heard from for more than two months, the point at which most analysts consider a blog to be defunct.
At least Politi fared better than Griffith, the star of films such as Working Girl and Bonfire of the Vanities. The front page of Griffith’s official website features a series of “magic” doors, one of which leads to her personal blog, In 2 Me C (sic).
“Hello everyone! I have been remiss in not writing to you sooner!” begins the latest entry. She was even more remiss after that — this last entry is dated March 18, 2005.
At least Griffith bothered to write something. On Streisand’s official website, a front page link reads: “Click here to read Barbra’s blog.” The link leads to a blank page.
Other bloggers have had good reasons for discontinuing their work. The anonymous author of a popular technology blog called Dead 2.0 was renowned for his scathing critiques of the internet business. Then his identity was revealed and he had to stop for fear of losing his job.
An anonymous woman blogger known as Getupgrrl became widely read for her brutally honest writings about her struggle with infertility. Her blog, Chez Miscarriage — subtitled “Who says infertility can’t be funny?” — was widely praised by pregnancy and women’s health websites.
Then Getupgrrl became pregnant and gave birth to a healthy child. The last entry read: “Working on the next big bloggy idea.” That was in October 2005.
Research suggests that most ghost blogs are abandoned simply because their authors run out of things to say, have not got the time to write or have moved on to more exciting internet trends, such as posting home videos on YouTube or collecting new friends on MySpace.
Not all bloggers are disheartened by the apparent peaking of the trend; many argue that the best blogs will survive and the world will ultimately be a better place if it does not have to read entries like this from Lohan: “Hey everyoneeeeeeeeeeeee!! Watttup?
“I just wanna appologize for not writing in so long . . . I’ll try and write more, but GO SEE FREAKY FRIDAY WHEN IT COMES OUTTTT!!!! xoxoxox-oxox L.”
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I started a blog without realising that you're supposed to get other people to read it.
I thought the whole idea was about "web-logs", which I interpreted as something which is more for the writer than the reader. Probably influenced by Star Trek - "Captain Slog, Star Date 20.234"
Since I'd been journaling for quite a while anyway, I thought that making my journal public would help me take it seriously as a place to work out my own thoughts etc - a bit like group therapy, "Hello, my name's Nick and I'm an alcoholic" (which I'm not, but you get the point).
The trouble starts with all these American know-nothings, who just want to be famous or get-rich-quick.
I urge people to use their weblogs for their own development, witnessed by the world; or to give stuff to others; and to just write when they have something to say or learn or share - not just write some rubbish everyday just because their blog won't get high page-rankings without doing so.
http://www.nickrobinson.org/blog
Nick, Altrincham, Cheshire
Heeeeey everybody the first thing I wanna do is apologize for my unashamed comment whoring to make you come and read my ghost blog and not this one!!
One of the fundamental problems of the blog community is perveived 'importance' through blog links. This is often totally bogus. When you start your blog what do you do? You advertise yourself by stealth, like I am doing right now through someone elses comment box. You probably never read that blog even if you visit it, because you are not a real 'reader', you are just there trying to pick up brownie points. Then you link that blog in the hope that somehow your blog will snaffle some of that blogs audience through a recommendation.
The focus inevitably becomes about getting popular, rather than writing something meaningful. Which brings us to the next problem. Most bloggers don't have anything to say in the first place. Additionally you are writing for free, free lunch anyone?
Milos Sadik, Singapore, Republic of Singapore
The good blogs (like those mentioned by Irina, Sacramento, USA) will continue and prosper, the ones that have nothing meaningful to say will disappear.
Athanasia, Athens, Greece
Very funny article, and quite comforting to read as well, since far too many blogs seem to be a load of self-important tripe. I particularly enjoyed the line suggesting some bloggers have 'moved on to more exciting internet trends, such as posting home videos on YouTube or collecting new friends on MySpace'. I almost choked on my pear from laughing!
Gladys, Sheffield,
I think that's what happening with blogs is not the "death of blogs" but a kind of selection of the good blogs. Put another way, only the interesting blogs continue to be read--and once you have any kind of sizeable audience it's that much harder to just up and quit. So the good blogs (eg normblog, Harry's Place) continue and prosper; the ones your article mentions disappear.
Inna, Sacramento, USA,