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Video: the PS3 launch in London
For a moment it appeared that the first PlayStation 3 to be sold in Britain would not sell at all.
The cash register at the Virgin Megastore on Oxford Street, London, initially refused to accept the card of Ritatsu Thomas, 17, who had queued for more than 36 hours for the long-awaited Sony console.
When it finally went through, however, the graphic design student held his prize aloft: “It feels excellent. I might have to play on it when I get home because I’m so excited I won’t be able to sleep.”
He was among more than 100 enthusiastic gamers who had queued in the store’s basement to receive the first devices when they went on sale at midnight.
Sony rewarded their patience by throwing in a free 46in HD television to take away – as well as a cab home, lest they be mugged before being able to play with their new toys.
Shanie Chatfield, 19, who bought the second device, refused to let being pipped by Mr Thomas dim her excitement: “I’m so proud – second is unbelievable. Number two has always been my lucky number.”
The student, from Guildford, Surrey who, along with other attendees had been entertained by DJs, dancers and graffiti artists, said that she planned to stay in touch with her fellow gamers: “It’s one of the best moments of our lives; and we’ve got to share this for the rest of our lives.”
For Sony, coming second will be less satisfactory.
It is launching the £425 machine in Europe four months later than originally planned, and in the back of executives’ minds will be that in the US, where it went on sale in November, PlayStation is being outsold by its rival, the Nintendo Wii, by more than two to one.
The company has shipped more than 200,000 of the devices to help guard against the supply shortages that affected both the Wii and Microsoft’s Xbox.
Retailers reported "brisk" trading this morning, but analysts said they were not expecting an immediate sell-out.
“I think it’s going to be a bit more of a slow burner than the Wii,” said Michael Brook, editor of the gadget magazine T3. “It doesn’t have the hype surrounding it, and it has been delayed so it’s difficult for them to keep the momentum.”
In Paris only about 50 people turned out to buy the 1,000 PS3s that went on sale at a ceremonial launch at the bottom of the Eiffel Tower.
At the Myers Department store in Sydney just 65 eager gamers queued for four hours to take the first devices away at midnight – barely outnumbering store staff and publicists.
One of them, Danny Zarka, an advertising sales executive, was convinced the wait had been worthwhile, however. “I was really thrilled to get my hands on this baby before anyone else,” Mr Zarka, 31, said. “It’s going to be a sleepless night – but I haven’t scheduled any meeting for early tomorrow.”
In Berlin, Sony staged a rock concert outside its European headquarters.
So far, there have been no reported shootings – as had been the case in Connecticut, where a man was held up for his wallet while waiting outside a Wal-Mart store at 3am.
Sony is hoping that the high-definition Blu-ray player, internet capabilities and superior processing power will convince gamers to part with the asking price.
“A lot of people have bought flat-panel TVs and they want content to go on it and PlayStation 3 is one of the few places they can get that kind of experience,” Ray Maguire, head of Sony Computer Entertainment in the UK, said.
The reaction among the gaming community has been mixed. John Houlihan, editor of Computer and Videogames.com, said that the device lacked a “must-buy” game.
Others have expressed concern about the device’s “backward compitability,” after Sony announced last month that certain games bought for PS1 and PS2 would not be playable on the new version – a problem the company says can now be fixed by downloading software from the internet.
Analysts predict that Sony will sell 4 million PlayStation 3s in Europe this year, including 1 to 1.5 million in the UK.
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wait till metal gear solid 4 and gran turimo 5 come on the PS3. Then the wii will be seen for what it is- a cheap toy
jack, london,
Would you please care to report that the PS3 broke ALL sales records for an opening weekend of a console? They sold 165,000 units! Compared to the Wii's 105,000 and the xbox360s, 70,000 units.
Even the PSP sold more at around 180,000!
Peter, London, UK
I believe this will be the downfall of the Playstation brand due to the sprilling cost of these consoles, especially the PS3. Its pricing out the average Joe's with all its power. Plus with every consle sold they lose profit on the consle, same as the 360. Sony learn the hard way in the handheld market, i believe there gona have that problem again.
The real winner here will the Wii and the DS in this gaming War.
Price is within reach of all
Nearly all the family can take part
Start getting kids moving and enjoying sports again
The might as well named the PS3 a PC rather that a console.
Gareth Hamer, Dover, UK
My local retailer moved the PS3's from a central spot to a more on-the-side location. They haven't sold even 10% of what they have in stock. What's in that central spot now? Recently arrived stock of Wii's.
Oh, and they offer the premium 360 + 3 games + controller + quick charge pack for less than 75% of the cost of a PS3 (which only comes with one free BR movie). Tough choice, huh?
1) PS3 + 1 game + 1 BR movie
2) X360 + 2nd controller + charger + 3 games + Wii + Wii Sports + Nunchaku
Sony is in for a lot of trouble, much as the fanboys may deny it.
JJ, Madrid,
PC is infinity more powerful than any aging prospect of a console.
True gamers PC.
Silverguy, Uk, Uk
The Cell processor has barely begun a jog, let alone hit its stride. All the game developers are being pushed to a whole new level of virtual creation by the PS3 and are finally growing the balls to step up to Maya for console programming, something that has seen almost no use in 360 game development. 360 will be Microsoft's 21st century gaming equivalent of DOS, while PS3 ushers in a new generation of virtual gaming. If Sony can be faulted with anything here, it's having too great a vision for a game-development industry that had grown comfortable in its ways.
Matthew Pirkowski, new haven,
PS3 is THE BEST. PS3 has better graphic than 360 and wii(wii has really bad graphic), better virtual world than 360, and better games(Final Fantasy XIII, tekken 6, resistance,etc.)
Jason, LA, U.S.
Wrong. The 360 has more grunt on the graphics department, with games like gears, crackdown, mass effect and the soon to be released GTA 4 peeing all of those "average" titles you've mentioned.
Richard Smith, Cheltenham, UK
PS3 is THE BEST. PS3 has better graphic than 360 and wii(wii has really bad graphic), better virtual world than 360, and better games(Final Fantasy XIII, tekken 6, resistance,etc.)
Jason, LA, U.S.
"PlayStation is being outsold by its rival, the Nintendo Wii, by more than two to one."
I Lol'd
@sshat, Newcastle,
For me, the XBox360 (which i own) is nothing more than a (slow) PC for the living room. (A Media Player with more bugs then anything else)
The PS3 which i own now too has a complete different feeling.
If you compare all three consoles on a 46" Full HD Flat, the PS3 is the clear winner. (if you do NOT compare prices)
If you just want to have fun, without payin to much, go buy the WII (yes, I got that one)
BTW: I just wonder how many people own all three consoles and are REALY able to compare em!
BTW2: If you just own a old TV all three consoles are about the same (well i guess that's why most people like the wii...)
Though #3: Some years ago everybody was yelling against Micro$oft, i wonder what happend :-)
Roger, Au, Switzerland
Mmm, maybe not. If they only shipped 250,000 to Europe and sold out, would that be better than shipping 1,000,000 and selling 500,000 ?.
Is a launch a flop because they dont sell out ?. Sony have shipped more units than Microsoft did for their X360, its a brave move. If there's 900,000 left on shelves, I'll join you buddy, its a failure.
Its good for the consumer that supply can match (and even outstrip demand) at launch.
"Better to have it and not need it, than need it and not have it".
As gamers, we DO NOT want console launches were they supply 3,000 units to meet demand of 10,000. Scalpers get rich, gamers get scalped.
OB, Wales, UK,
Personally I dont think they have a chance and are being very optimistic about it. Despite sales of hi def telly going up they are still NOT mainstream and are owned by very few people, especially in the UK. If you do not have a hi def telly i would say that the purchase of a ps2 where 3/4 of its cost is the blu ray player would be pointless and a waste of time. Sticking to 360 which is far far cheaper and just as good a console would be the sensible option but in some cases you will just never be able to convice some of those sony fan boys that their beloved and highly waited ps3 is a trojan horse. Theyll have to find that out for themselves.
ray, newcastle, UK
The first console I ever bought was a SNES, and that made a Nintendo fan boy out of me then. However, that was over 12 years ago and as time has gone I have seen Nintendo slowly slip in to the background first because of the PS1 and then the PS2. Sony has earned my begrudging respect and it has deserved the title of Console King so far.
But now it seems Sony has missed the boat and it may be Nintendo's chance to strike back. Sony have gone for brawns rather brains in this latest round of console wars and in doing so may have made a mistake.
The Wii has put Nintendo in a terrific position to make huge gains against Sony. It is an innovative product and something that is welcome after a decade of being fed games which look slick but are weak in game play. I for one am fed up of endless sequels and having to fork out money for just a spruced up version of a game I already own. For Nintendo to reclaim their crown though they will have to also address the older gamer.
MMAS, London,
I don't think it's worth the money right now. Wait until this time next year then buy it for half the price (if Sony are still in business that is).
Kurt, Edinburgh,
Countdown to PS3 failure?
EMCF, Frankfurt, USA