Dan Sabbagh, Media Editor
Win 100 iconic DVDs
Ten years after internet piracy began to destroy the music business, the world’s major record companies will this month offer consumers the chance to download and keep any song ever recorded.
The catch is that people will have to buy a £129.99 pay-as-you-go mobile phone, which will give the owner the right to download any song released by virtually every important record label onto either the handset or a computer.
The mobile is made by Nokia, under its Comes With Music brand, and it is partnered by Universal Music, Sony BMG, EMI and Warner Music — the record companies who once tried to sue people who pirated song after song from the internet.
“You’ll be able to download any song you want onto the handset or one personal computer for the first 12 months, and keep all them for ever,” said Jo Harlow, a vice-president with Nokia, the world’s biggest mobile phone maker.
Now, music industry executives believe that they can make more money from allowing people to download as many songs as they want — because Nokia will make a one-off cash payment to the record giants for every phone it sells.
The exact bounty, although secret, is reckoned to be greater than the amount of money that the average music buyer pays for in a year. A typical music buyer might spend £40 a year on CDs and downloads, although a hardcore fan can easily spend much more than that.
Stephen Bryan, the senior vice-president responsible for digital strategy at Warner Music, the record company behind Madonna and REM, said: “This is a model where people move towards paying a subscription for all the music they want. We think it will help attract people away from illegal music and address their music interests in a compelling, legitimate service.”
Record companies believe that very few people will try to take advantage of the service by downloading every song they possibly can. When a similar all-you-can-download subscription service was launched in Denmark recently, the average customer chose to take 25 songs.
“There will be monitoring to see if people abuse the service,” said Graeme Ferguson, from Sony BMG, home to Oasis and Dido. “We hope this will help add to the market, because people will still want to buy CDs as a gift or for their collection.”
The service is one of several subscription music services that are expected to be unveiled over the coming months, through agreements with other mobile phone makers and internet service providers. Ministers, too, have been taking an interest as they hope the vast jukeboxes will will curtail piracy.
Nokia’s Comes With Music, available from October 16 in the UK, allows unlimited acess to songs for a one-year period, but after that time a customer has to buy a new phone. Any songs downloaded are tied to the particular handset — the first Comes With Music model, the 5310, has 8GB of memory and can store 6,000 songs.
Songs can also be stored on one computer, and the expectation is that most people will download songs via their home internet connection, because the cost of downloading a song wirelessly is considerable. But to maintain access to the service after the first year, it will be neccesary to buy a new phone.
By then Nokia, the world’s biggest mobile phone maker, hopes to have other handsets available, including a touchscreen device that is intended to rival Apple’s popular iPhone. The service is launching in the UK first, but is expected to spread around the world in the coming months.
Industry sectors news at a glance. Interactive heatmap, video and podcast
Everything the Business Traveller needs to know to make a better trip
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Growing demand for energy, oil that is harder to reach and the rise of carbon dioxide emissions. We examine the energy challenge
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
36-month car lease
on contract hire for
£359.99 plus VAT pm
12 months for the price of 11 and a 5% discount.
Offer ends 31/11/09
Car Insurance
c£100,000 + car, bonus & bens
Lord Search & Selection
Midlands
Competitive salary + NHS pens
The Council for Healthcare Regulatory Excellence (CHRE)
London
Not Specified
The Sheppard Trust
London
£31,842 – £38,378pa
Charity Commision
London, Liverpool or Taunton
Moments from Battersea Park.
See your free Experian credit report beforehand
Book now & save over £100pp.
11 cool resorts, lowest prices... Early Booking offers 15 Nov.
20% off selected Azores holidays taken in October with Sunvil Discovery
Get covered on your travels with a superb range of policies at great prices. Visit InsureandGo.com
World Class Golf, Spa and preferential Beach Club. Private estate overlooking West Coast
Villas from £275 per night inclusive of Golf
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.