This is a terrible idea. Who on earth would buy this for $15? (in the UK $15=£15).

Fail.

Tyler D, Chicago,

A perfect example of a bad business idea being financially backed when it involves big name companies... on Dragon's Den it would have received a no, no by all the Dragon's.

Marcio Tavares, London, United Kingdom

They could have, and should have, priced this lower than CDs - after all the quality will be lower. I'll stick to buying and ripping CDs to MP3 thankyou. Swing and a miss.

Pete R, Stoke-on-Trent, UK

Bizarre! I wonder how many they'll sell? Is the Times absolutely sure this is not a hoax?

Richard, Edinburgh, UK

this will beat the CD in time. Adapters will be produced so that they can be used with iPOD/PC. If they can make the sound quality better than a CD, this will be a massive nail in the coffin for the CD.The beauty of this product is that they can flog it in coffeshops, retail stores, airports, etc.

nick b, london,

I have to agree with the general concensus, this is pointless. Their target market is obviously teenagers who insist on playing music through their mobiles as they walk along for everyone else to hear, but it is still a physical product, and will lose to the easier and wider variety of downloads.

David, Oxford, UK

It is difficult to see whether SanDisk is trying to create a market or fill a gap in the existing market. No doubt, music retailers will be happy that MP3's have been commoditised again but I can't see how this will force consumers to shift from downloading to buying music in the shops again.

Khaled Shivji, London,

Why... Bother ???? I think this idea will crash!!

Wayne M., Barrie, Canada

Those tiny things are incredibly easy to lose and difficult to handle. They will still be sold in huge, plastic overpackaging. I'll stick with chunky, old CDs.

Dennis Tolson, Thornhill, Canada

Didn't Sony learn from minidisc?

Bob, Bayville, USA

Why go all the way to a shop when i can download mp3s at home?
Why buy inferior quality mp3s when i can buy full(ish)-resolution CDs?
It seems SanDisk are trying to fill a hole in the market that doesn't exist.

Steve, Auckland,

Dumb. It costs me $5.00 CAN to purchase a 1 Gigabyte Micro SD card, which can potentially hold hundreds of CD's in MP3 Format. They are telling me it costs 15 Dollars to purchase an entirely new propitiatory format, which is vastly inferior to current universal card readers? Stick to the Downloads.

Chris A, Toronto, Canada

This is pretty much the stupidest retail concept ever. Why would I buy an inferior format for the same price. People pay for Mp3's because they don't have to leave their house to get them. This format is inferior to any alternative, and on top of that isn't even play ready!

Thom, Sydney,

I think it will work: for average users ripping music off CDs is about as complicated as loading stuff from SD cards onto the player, its not like a whole new format that requires new drives: SD reader is pretty much standard noways. For advanced users, it simply won't make any difference.

Joe, Toronto, Canada

Is this a joke? Mark my words, this will not be widely accepted by the average consumer, or the advanced consumer. Average consumers will always want cd's, especially if it's the same price. Advanced users will continue to buy digitally from Amazon and iTunes.

William Knelsen, Plum Coulee, Canada