nothing more than a fashion accsesory, Sony Erricsson Nokia, LG & samsung have had far superior phones out for months, boasting 5megapixel camera's, having an apple stampd on the front wont improve the sound of the music played by it, be wise, save your money & get a better phone on cheaper contract

graham robertson, Ayr, Scotland

I logged on about 11am, went through the sign up process, and placed an order without problem. Was I just lucky?

Matt Alexander, Harwich, United Kingdom

apple are launching this device in a lot of countries on the same day. The problem is not down to how many o2 ordered. it is down to how many apple have MADE. do you really think that given the demand (which was known by o2 due to pre order) they did not go to apple and ask for more devices.

liam, bristol, uk

Doom and gloom - recession on its way.
Consumers tightening their belts.
No demand for high tech gadgets.
I'm surprised the press hasn't buried this story.

Sid, Southampton,

Cutting the price from £269 to £99 shows how much people in the UK (Europe) were fleeced for something new and jazzy. At least it looks like the latest iPhone has a reasonable rate and Apple UK have finally come to their senses of reducing costs to increase number of products sold.

Ashwin, Bristol,

I think you will find that it is Apple who are being the difficult ones here, not O2. Every time I speak to O2, I seem to know more then them simply because they are not informed by Apple, until the last minute. Apple are playing games to up the hype!

David Moore, Alton, Hampshire

I to spent several hours on the o2 site trying to preorder with no luck. It was a complete shambles that should have been foreseen after the activation problems of the original iPhone. So much for being an early adoptor!

mike towers, ashford,

Are we surprised?The best just got better and we all know that! It's the software and ease of use that makes Apple stand apart from the crowd.

george, London,

Having tried countless times today and failed to get a iphone, my message to Apple is that they should review O2's exclusive status as soon as possible. The web failures are woeful, and the demand hardly unexpected. 02 are badly letting down a great product and risk tarnishing Apple's image.

Harvey Cook, Bromley, United Kingdom

Don't throw your toys out of the pram David, why shouldn't you wait in line like everyone else? Although I suppose buying a first generation iPhone at a high price with poor features does make you somewhat 'special'.

David, Newbury,

I attempted to try in the afternoon as well after the new system was in place and still no joy. O2 have been sending me texts for weeks now saying that we iphone users would be first to get new 3g model delivered, now they are advising us to wait in line like everyone else. NOT GOOD!

david barnett, london, uk