Dominic Rushe and Nic Fleming
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THE new generation of electronic books – ebooks – has fired a revolution even before they go on sale in Britain. Such is the sudden success in the United States of the Amazon Kindle, a reading device capable of storing 200 books, that UK buyers are bidding for them on eBay in the hope of shipping them over.
Although the US versions will not be fully operational in Britain, the Kindle is rapidly taking on the must-have aura of Apple’s iPod. After many false dawns, publishers fear the ebook could finally do to the book trade what the iPod has done to the music industry: turn it upside down.
One UK literary agent said: “It’s a tremendously exciting time. I can imagine a world where I would sell books direct from an author’s website.”
Another said: “Amazon clearly wants the Kindle to be the iPod of the book business.”
The Kindle, which is expected to go on sale in the UK later this year, has surprised US publishers and authors by how rapidly it has moved into the mainstream. Pat Schroeder, president of the Association of American Publishers, said: “I think people initially thought it would attract young people. But old people like it, too.”
The Kindle allows the user to increase the type size, making books easier to read for older people with impaired eyesight. When Walter Isaacson, former chairman of CNN and managing editor of Time magazine, acquired a Kindle, he soon found that his 84-year-old father and his 86-year-old father-in-law were asking for one as well as his 18-year-old daughter.
In the six months since the Kindle went on sale in the United States, it has grabbed a significant chunk of book sales. Jeffrey Bezos, founder of Amazon, said last week that the Kindle was already taking 6% of sales of books that were available in both traditional print and new electronic form.
Electronic readers of one sort or another have been around for years but the Kindle, and its rival the Sony Reader, deliver a quality and ease of use that seem to have mass appeal. The International Digital Publishing Forum, a trade group for ebook sellers, estimates that sales in March 2008 were 59% higher than in March 2007.
More than 125,000 titles are available for downloading and Simon & Schuster, the publisher, said it would add a further 5,000 titles this year.
In 2006 Harlequin Enterprises, the world’s biggest romance publisher, which sells 130m books a year, released eight titles in electronic form. Last year it decided to make all its titles available in both traditional and ebook formats.
“We blew away a lot of people’s expectations about ebooks,” said Brent Lewis, vice-president of digital and internet for Harlequin. Growing numbers of the company’s customers, he said, are reading romances on the Kindle, the Sony Reader or a mobile phone. In Japan all Harlequin’s ebooks are sold directly to customers’ mobiles.
Amazon has not decided how much ebooks for the Kindle will cost in Britain, but in America new releases and bestsellers, for example, typically cost $9.99 (£5), compared with £7.50-£10 for traditional volumes bought through the company’s website.
The Kindle, which costs $359 (£182) in America, has built-in free wireless internet connection, allowing users to download titles direct from Amazon’s website. Other firms’ readers require ebooks to be downloaded onto a computer and then transferred.
The pace of change, and Amazon’s aggressive lead, are unnerving British authors and publishers. They fear Amazon will use its dominance to squeeze them. Publishers sell books to retailers at a discount off the cover price. While 20 years ago this was about 35%-40%, Waterstone’s and Amazon now expect discounts of 50%-55%.
A pricing dispute recently led the online retailer to refuse to sell new copies of books such as Labyrinth by Kate Mosse and The 6th Target by James Patterson. The website removed its “buy now” button from about 60 books by authors of the publisher Hachette Livre UK, which also publishes Patricia Cornwell, the crime writer.
Tracy Chevalier, the historical novelist who chairs the Society of Authors, said: “What is unusual here is, Amazon is saying: ‘We are not going to sell these books.’ It’s greatly disappointing that Amazon would choose to punish authors in this way.”
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Ummm..... I've been readying ebooks on my PDAs for over 10 years. The best site IMO- ereader.com. And they have readers for many types of devices, including the iTouch/iPhone.
Also... I'm American and also enjoy reading in the tub.
Russ, SLC,
Bezos keeps on saying that Kindle is a tremendous success but he refuses to actually say how many he has sold. When the price drops to a more reasonable level and when I can download from any source, not just Amazon, I will consider one. Until then it is just hype.
Ian, Frederick, USA
There are other good sources of ebooks:
1) http://www.baen.com/library/ for free fantasy & science fiction titles
2) http://www.manybooks.net for free classics
3) http://www.ereader.com Commercial, many titles, least intrusive DRM
4) http://www.mobipocket.com also strong
Alan Peery, London, UK
I bought a Sony Reader when working in the US. Brilliant piece of kit I have to say. I could travel with my entire library (from the Sony Store) working offshore. BUT, once again, we in the UK cannot purchase books for this device. So I'm looking for an alternative. BeBook may be it.
Mark Chisholm, Dereham, UK
There is a great little second hand book shop near me, where I can pick up some incredible reads for really cheap prices, I hope to god this thing doesnt kill off the need for these shops like mp3 is killing off the need for indie record shops. It's all getting a bit boring now.
Jon, Edenbridge, England
If you know where to look, you can download any ebook you like for free. Devices like this will pretty much destroy the traditional publishing industry model, just as mp3s have killed the music business. It's only a matter of time.
Alastair, Alicante, Spain
As a confirmed technophile I am in favour of any advances wich benefit humanity. However, the durability, in every sense, of this article, is a real problem. Once committed there will be new, better models regularly produced. Lack of robustness, battery, firmware, software & hardware failure
Bill Q, Derby,
If you don't want a Kindle,why not try an iLiad, Cybook or Hanlin, all available online in the UK. These are not tied to any content provider and there is plenty of fee content available if you look.
OC, London,
Paperbacks are smaller and more portable. And, apart from really new books, you can generally buy them 'used' on the net for less than the download price of an ebook.
I'd consider buying an ebook-reader that was smaller, cheaper and not tied in to a single network provider.
Mike A, Seaford, UK
Maybe the Kindle will become the new mobile internet screen, to replace the mobile phone? Even if everyone wants smaller and smaller devices, the human eye still wants a nice big area to look at. A light, fashionable, portable and brilliantly lit screen is what is needed!
iain carstairs, bedford, uk
Amazon are like the Tescos of the book trade. They squeeze publishers dry and the proprietary nature of Kindle proves it. It won't kindle my fire. An ebook is, like an mp3, just data, and a book like music is more than that.
ian Whiteman, Granada, Spain
Yes the purchased books will be restricted. But on a positive note there are tens of thousands of classic books already available on line in text format you can read for FREE.
Just imagine the use for research, business, students, doctors, law - hundreds of books and documents all in one device.
daz smith, bath, uk
potentially nice, but way over-priced
christopher, manama, bahrain
To HC
Not only Britons enjoy reading in the bath, a few of us Americans do as well.
Turns out, the Kindle, nestled in zip lock bag, works just fine.
I was skeptical but I must say I love my Kindle.
Dave Bufkin, Leesburg, VA
I suppose they've restricted the Kindle from sharing or exchanging your books with friends and family?
Furthermore, people will not be able to buy used books on the cheap.
jayil, london, uk
Although I have never considered myself a Luddite; I am concerned this technology may limit one of my greatest pleasures - reading a book in the bath!
HC, London,
I live in Shanghai China and got my Kindle within weeks of its debut.
I had to have it shipped to my father's house in Oregon first.
I also have an American credit card on file with Amazon to buy content for the Kindle.
I download books by using the USB drive. Fast and easy.
Steven Schwindt, Shanghai, China
You may have been sucked into Amazons marketing engine here. Why, if it's such a success, do they refuse to tell us how many they have actually sold.
In addition it only works using a US style modile phone network feature.
The ebook is coming but the Kindle is the finished product it should be.
M Dignan, Oxford, UK
"The ipod of ebooks" indeed. Amazon keeps on saying what a success the Kindle is but it refuses to say exactly how many have been sold. At $400 for the device, excessive prices for downloads and DRM restrictions that prevent you downloading from any other sources I don't expect many sales.
Ian, Frederick, USA
Please tell us the source of the assertion that the Kindle will be launched in this country later this year.
Last week Amazon UK stated that there were 'no plans' to release the Kindle in the UK or anywhere else outside the US.
David Lawrence, Watford, United Kingdom