Jonathan Richards
Download your 2 for 1 Pizza Express voucher
Yahoo!, the struggling internet portal, has delivered another snub to Microsoft as it bids to take over the company by announcing that it is joining a Google-led social networking initiative.
Yahoo! has so far turned down Microsoft's $45 billion cash and shares offer, saying it undervalues the company, and today it further frustrated the software giant's ambitions by signing up to Open Social, the Google-led consortium which aims to make it easier for software developers to write applications for networking sites such as MySpace.
Google is Microsoft's great rival in the growing market for internet services and its chief executive, Eric Schmidt, has made significant efforts to thwart the attempted takeover of Yahoo!, including ringing his counterpart at Yahoo! to discuss a partnership through which the two companies might fend off Microsoft.
The move is the latest in a series by Yahoo! since Microsoft's $31 dollar a share bid was first made public that have served to mark the defiant position of its chief executive, Jerry Yang. Last week Yahoo! said it expected revenues in line with analyst estimates for 2008, and forecast a 25 per cent growth in revenues in 2009.
This morning Yahoo! shares rose 3.2 per cent to $28.40 after a Citigroup analyst said it was likely Microsoft would raise its offer given that Yahoo! was "aggressively pursuing strategic alternatives", including a possible tie-up with Time Warner, the media group.
Under the terms of today's agreement, Yahoo! will join the 'Open Social' alliance and collaborate with other internet companies such as MySpace, which is owned by News Corporation, parent company of Times Online, to develop a set of standards that developers can use across all social networking sites.
Microsoft declined to comment.
Many social networking sites, including MySpace, have said they welcome applications written by third-party developers that can be downloaded and used by their members, but at present there is no way for applications to be easily shared with other sites.
Currently developers such as those who created the music recommendation service iLike are forced to write separate code for each site on which they want their application to be available - a burden the OpenSocial alliance hopes can be lifted.
The addition of Yahoo! to OpenSocial means that Facebook and Windows Live Spaces, Microsoft's portal, are now the only major networking sites not to have joined the project. MySpace, which has 78 million users worldwide, Orkut, Google's networking site, and Bebo, which was recently bought by AOL, have all signed on.
Yahoo! has taken several steps recently to indicate it intends to carry on with 'business as usual' in spite of having to fend off Microsoft's offer.
This month the company announced it was opening two new research labs - one in Israel, and the other in India - and in February it unveiled oneConnect, a tool designed to streamline the use of different communication tools such as e-mail, instant messaging, texting, and social networking sites, on mobile phones.
In its annual report last month Yahoo! revealed that it was facing lawsuits from several shareholders who alleged that the decision to reject Microsoft's offer had been "destructive to shareholder value". It also admitted that the bid was taking its toll on management and staff.
Microsoft is understood to be willing to use its right as a Yahoo! shareholder to nominate its own executives to the Yahoo! board and in turn force the company to accept its takeover proposal.
The deadline for nominating new directors was to have been March 14, but Yahoo! has now extended it.
Articles from our sister site:
Industry sectors news at a glance. Interactive heatmap, video and podcast
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
2006/06
£POA
Surrey
2009
£114,950
Derbyshire
The best policy at the
best price
Be Wiser Insurance
£POA
Surrey
Highly competitive six figure
Nationwide
Swindon
Competitive benefits package
Chartered Institute of Builders
Ascot
Competitive salary + benefits
NHS Direct
London
£125K
Meltwater News
Nationwide Positions
With Part Exchange Crest Nicholson could get you moving.
Award-winning riverside development, SW11.
Luxury apartments for sale from £350,000.
Find out more about our luxurious apartments and houses for sale in the heart of Sussex.
for sale in the French Alps
from E189,000.
We're offering extra savings on Voyager & Adventure of the seas Mediterranean Cruises fr £549.
Book by 28 Feb!
Includes 3* accommodation throughout, a 15 minute Apollo night helicopter flight down the Las Vegas strip and United Airlines flights from Heathrow.
Same break by air costs £189. Valid for weekend travel until 31 Aug 10.
Get covered on your travels with a superb range of policies at great prices
Visit InsureandGo.com
Family friendly villas with Quality Villas. Book with the specialists.
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Milkround
Copyright 2010 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.