Jonathan Richards
Enter our Snapshots of Summer photography competition
Apple has sent a strong message to Nokia and RIM, with new figures suggesting that its iPhone has leapt into third place in the global smartphone market, despite only having gone on sale in June.
In the fourth quarter of last year, Apple sold 2,321,000 iPhones worldwide, giving it a 6.5 per cent share, according to research by Canalys. That was fewer than RIM, the Blackberry maker, which held second place with 11.4 per cent, and Nokia, the runaway leader with 52.9 per cent, but ahead of Motorola, whose share fell by just over half a percentage point.
In North America, where Nokia has a weaker grip on the market, the iPhone's performance was even stronger. Apple took a 28 per cent share - still far behind RIM, which leads the market with 41 per cent, but ahead of all the devices which use the Windows Mobile platform combined, which between them had 21 per cent .
Even in Europe, where the iPhone was released only part way through the quarter, and only in three countries - the UK, France and Germany, Apple moved into fifth place, ahead of more established vendors such as Sony Ericsson, Palm and Samsung.
Pete Cunningham, a senior analyst at Canalys, said: “When you consider that it launched part way through the year, with limited operator and country coverage, and essentially just one product, Apple has shown very clearly that it can make a difference and has sent a wake-up call to the market leaders.”
He added, however, that Apple would need to increase the number of devices that it offered, suggesting that the iPhone's unique touchscreen interface had prompted "a lot of design activity" among its competitors.
"Experience shows that a vendor with only one smartphone design, no matter how good that design is, will soon struggle."
Overall, smartphone shipments rose worldwide rose by 60 per cent to 115 million in 2007, Canalys said. The biggest region in volume terms was the Asia Pacific, where Nokia dominates with more than 50 per cent share. Apple is yet to release its iPhone in Asia.
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the collective power of smart thinking. Submit a solution and be in with a chance to win a Flip MinoHD Camcorder
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
42,945
2008
71,450
Car Insurance
Not Specified
MI6
UK-based
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Save up to £1,000 per couple with Elite Vacations at the five-star Constance Lemuria Resort
and do the British Isles this Summer.
Save up to 60% with Oxford Hotels and Inns
Try our inspiring luxury holidays to the Indian Subcontinent and South East Asia.
Great offers available
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
Well said Tom.. Apples iPhone is quite simply an excellent product. Where is the "experience" that says a product that is already accepted as a leader of its type and from a manufacturer known for its innovation and forward thinking is going to going to struggle?
Colin, Bangkok, Thailand
>>"Experience shows that a vendor with only one smartphone design, no matter how good that design is, will soon struggle."<<
And who whould that have been? And just how long will Apple have only one product?
And "Apple is yet to release its iPhone in Asia."
Apple Don't write them off, they are not a one trick pony, like say Nokia!
Tom Taylor-Duxbury, Ludlow, UK