Jonathan Richards
Download your 2 for 1 Pizza Express voucher
View a slideshow of the MacBook Air
Impressively thin but expensive - that would be the quick take on Apple's new laptop, Jonathan Richards writes.
The MacBook Air is an ultra-sleek notebook computer designed, like many other Apple products, to appeal to people who like devices with superior functionality and, importantly, who have healthy incomes.
It is extremely thin - at the narrowest point it tapers to just 4mm (0.16 inches), about the width of a pencil - and when waved about its aluminium finish gives it an almost blade-like quality.
At its thickest point - 22mm (0.86 inches) - it is still thinner than the thinnest section of its nearest competitor - the Sony Vaio TZ, Steve Jobs, Apple's chief executive, took great pleasure in pointing out.
In his demo, Mr Jobs pulled it out of an A4-sized enveloped, much to the collective amazement - and then delight - of the crowd.
It has an impressive 13.3in screen, and while the display itself is not touch-sensitive, Apple has incorporated several of the 'touch' controls that it introduced on the iPhone in the mouse pad at the bottom of the keyboard.
A pinching gesture allows you to zoom in and out of a web page or document, while placing two fingers on the pad and twisting them lets you rotate what you are looking at - a picture, say.
Unusually, there is no built-in CD drive. Apple is betting the uses of such drives - for instance burning discs and loading software - will become less relevant as more and more services can be performed wirelessly or delivered over the internet. An external drive can be bought for £65.
All this comes at a price, though. The Air - which ships in two weeks globally - will cost £1,199, several hundred pounds more than the cheapest MacBook, but about on par with the more advanced MacBook Pro.
Another downside is that the battery cannot be removed, meaning that business users on flights, say, will be limited to its 5-hour life.
Also of note in Mr Jobs's keynote were updates to several existing Apple products.
A free upgrade to the iPhone's software means that owners will now be able to find out their current location, a feature that will radically improve the device by allowing people to search for restaurants or shops, say, in their vicinity.
The feature uses nearby mobile phone masts and wi-fi networks to locate the device's position via a process called triangulation, unlike GPS, which relies on satellites.
Apple TV - a device which enables people to watch videos in their iTunes library on their TV - has also had an overhaul. It will now be a stand-alone unit - not connected to the computer - meaning that an owner will effectively be able to access iTunes directly from their TV.
A web-based interface, which looks a bit like the existing iTunes store only less busy, appears directly on the owner's TV screen, and lets anyone - Apple and PC users alike - buy content from iTunes, to watch either on the TV or their iPod.
Combined with the new iTunes movie rental feature, which will enable iPod owners to rent new release films from all the major studios for $3.99 (£2), this will give a jolt to all the existing video-on-demand providers, including the television networks and specialists like Lovefilm.com.
The new Apple TV will cost $229 (£117), but for the time being is only available in the US.
Articles from our sister site:
Industry sectors news at a glance. Interactive heatmap, video and podcast
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
2006/06
£POA
Surrey
2009
£114,950
Derbyshire
The best policy at the
best price
Be Wiser Insurance
£POA
Surrey
Highly competitive six figure
Nationwide
Swindon
Competitive benefits package
Chartered Institute of Builders
Ascot
Competitive salary + benefits
NHS Direct
London
£125K
Meltwater News
Nationwide Positions
With Part Exchange Crest Nicholson could get you moving.
Award-winning riverside development, SW11.
Luxury apartments for sale from £350,000.
Find out more about our luxurious apartments and houses for sale in the heart of Sussex.
for sale in the French Alps
from E189,000.
We're offering extra savings on Voyager & Adventure of the seas Mediterranean Cruises fr £549.
Book by 28 Feb!
Includes 3* accommodation throughout, a 15 minute Apollo night helicopter flight down the Las Vegas strip and United Airlines flights from Heathrow.
Same break by air costs £189. Valid for weekend travel until 31 Aug 10.
Get covered on your travels with a superb range of policies at great prices
Visit InsureandGo.com
Family friendly villas with Quality Villas. Book with the specialists.
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Milkround
Copyright 2010 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.