Jonathan Richards
Enter our Snapshots of Summer photography competition
Ofcom has called on the major internet service providers (ISPs) to allow customers to try out broadband connections before they sign up, in an attempt to address the problem of customers experiencing speeds slower than those advertised.
'Try before you buy' broadband was one of a range of options proposed by the regulator to address "widespread concern" among consumers, who typically sign up to deals offering speeds of 'up to' a certain amount, but in fact experience far slower connections.
Among the other measures suggested by the regulator were the ability for customers to exit from contracts early if they were disappointed with their package, and better advice from ISPs at the point of sale about the speeds individual phone lines can support, which vary widely.
In a letter to the six largest ISPs, including BT, Carphone Warehouse, Orange, and Tiscali, the Ofcom Consumer Panel said: "People need to be able to see what they are buying, what influences the performance of the product, and how to do something about it."
"Against these tests, we believe that broadband customers are not getting enough information."
The panel, which advises Ofcom on consumer issues, acknowledged that there were "technical reasons" that affected broadband speeds, such as the distance of any house from the nearest exchange and the level of internet traffic at any given time, but said that advice to customers needed to be clearer.
A spokesman for BT said the group was "carefully considering" the points raised by the panel, but maintained that the advertising on its advertising was clear about the potential for speeds to vary. He added that BT was able to advise individual customers on the speed - or "line rate" - they could expect by testing the connection between their house and the exchange.
Paul Allen, editor of Computer Active magazine, which has called for customers to be given greater clarity about broadband speeds, said that providers only ever conducted line rate tests when asked, and that such tests should be mandatory during sign-up.
"The difference between the maximum speed and the typical speed experienced is only ever in the small print, and many customers sign up to 12 or 18 months packages only to be disappointed with the speed they are getting, and then find it difficult to get out of their contracts," he said.
A Which? report in August concluded that while many packages now advertise speeds of 'up to' 8 megabytes per second (Mbps), the average speed for such connections was 2.7 Mbps.
Only 30 per cent customers were satisfied with their ISP, with some of the biggest providers - Orange, Bulldog and Tiscali - being among the most poorly rated, the study suggested.
Win a luxury weekend to Newcastle and its neighbour Gateshead, find out more here
Risk, resilience and embracing new technology
Industry sectors news at a glance. Interactive heatmap, video and podcast
Discover the collective power of smart thinking. Submit a solution and be in with a chance to win a Flip MinoHD Camcorder
The inside track on current trends in the charity, not for profit and social enterprise sectors
Everything the Business Traveller needs to know to make a better trip
Make the most of the summer and enter our fabulous photographic competition, you could win a £5000 holiday
Corsica is an island of beauty and contrast, an ideal holiday destination
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
The clever way to lease a new car is with Car leasing made simple™
2009
42,945
2008
71,450
Car Insurance
Not Specified
MI6
UK-based
£60,000
The Environment Agency
Bristol
Up to £90K
Boots
Midlands
OTE £85k
Credit Protection Association
Nationwide Opportunities
Completely London
Luxury Condo's in Manhattan with NYC views
The best new homes in Wimbledon?
Nationwide
Save up to £1,000 per couple with Elite Vacations at the five-star Constance Lemuria Resort
and do the British Isles this Summer.
Save up to 60% with Oxford Hotels and Inns
Try our inspiring luxury holidays to the Indian Subcontinent and South East Asia.
Great offers available
8 fabulous Canadian cities ...you won’t find cheaper
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Globrix Property Search | Property Finder | Milkround
Copyright 2009 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.
We're all being cheated by the mafia as usual! ISP's that deleiberately misinform and limit people after they've signed up for their disgusting contracts!
The government as bad for allowing this blatent theft of the masses money, but we Brit's are also useless at complaining.
It's time for some action! And Ofcom and other regulatory bodies, to show some teeth!
We're all very disattisfied, and being conned!
Angela (Hereford)
Angela Elliott, Leominster, United Kingdom
The biggest problem is that the low price of computers has now put them within the reach of less able computer users who moan and complain about broadband speeds without sorting out your basic rwin problem. The rwin or recieve window tells the computer how much data it can recieve before transmitting and acknowldgement. My download speed was 2.2MB a quick tweak to rwin using DRTCP - just google for it and hey presto 6.5MB, mega! If your rwin is set to low then it is like trying to empty the bath through a straw. Go mr Times, print this to help these poor souls.
Tim, Dundee, Scotland
It is not only that the broadband speeds are not as fast as we thought. But if I want to complain, I will need to call a 0871 (Virgin media) number and wait for a long time which may cost you a significant amount of your monthly rental. This stops me from complaining, and do not see the point of calling.
happyboy, Staffordshire,
ISPs are not always open an honest about broadband speeds. For example, my line provides connection speed of about 4 mbps. When downloading a small file, such as a web page, I guess that I do get something like that speed. But when I download a large file, say around 50 MByte, such as a piece of software or large photo (I'm not talking about complete DVDs here) I can see the speed dropping from the equivalent of 4 mbps down to 2 mbps or less. This is nothing to do with technology, but a deliberate throttling by the ISP to conserve bandwidth. So for large files, where speed really does matter, you get a slower service. The term 'up to 8 mbps' gives no indication of this ploy, and you will find nothing on most suppliers' websites to tell you what they are up to.
jangl3r, EPSOM, UK
The issue is not just the "up to 8mbps" connection speed (which is down to BT's infrastructure of copper wires and exchange technology not the individual ISP) but the fact that many ISPs oversell their network and don't have enough capacity to support their size of customer base. Some blame BT's high wholesale prices, some blame ISPs trying to compete on price so much that the market has got to point where it's not viable to provide a good adsl connection at the market retail price given BT's high wholesale prices.
Dan, Cumbria,
The problem lies with ADSL Technology. There is very big limitations on it's operation over distance. I seriously doubt that BT or any company will upgrade the cables from the very old copper wires any time soon as it's uneconomical to do so. So ADSL is the only way in which they can offer a service to your home as the telephone cables are the only wires that exist nationaly. Unfortunatly the technology is not capable of more and this means that unless you use a different technology such as wireless or cable you have no hope of improvement no matter which supplier you choose. I think these problems are due to the lack of investment in telecommunications in the UK. Yes we are way behind Korea etc in this field wyhere fiber optic cables are the norm.
cris verrinder, newport, iw
If I was paying for 8mbps and only getting 1mbps I would feel very cheated. I would at least be looking for a BIG discount, even if I knew why I was only get 1mbps.
There should be a 1 month breaking in period and you should be charged on the actual speed you get.
ML, Chippenham,
I'm with BT who I think are still the best internets service provider. I know my speed is nothing like I was advised it would be, but it's not just about speed. It's about the software provided, security on line, email filtering and customer service. I feel let down about the speed, badly let down, but I think I'll stay with BT for those other reasons.
RayB , Newcastle upon Tyne, UK
Its not just down to the speed of you connection, some customers that play online games are after low latency more than the speed. Some ISP's dont make it clear that they will be using there own equipment at the exchange and will charge you £50 when you find out your ping has increased by a third and want to go back to a quality supplier of broadband.
andy , derby, derbyshire
What is the point of try before you buy, you see it time and time again where you download speed is great on your trial and when you are in contract it slows down.
Dave M, stanley, durham
I don't see what the trial period achieves. A customer may be disappointed with speeds on their specific connection but what alternative do they have (assuming they don't live in an area that provides cable) as changing ISP's will not affect this. A line that offers 4Mb/s will perform the same regardless of ISP. A far far more sensible option would be to have mandated a break clause within any contract that extends over more than 3 months. This would not suffer the same potential abuse from the consumer base where people get free temporary connections with no intent on purchasing the service or trial hop.
Wayne Stallwood, Bury St Edmunds, Suffolk
It's about time something was done about the misleading way that adsl broadband was marketed. ISPs offer attractive 8Mbs connection packages, with 'unlimited' download, IF you sign up for a 12 month contract. Fine, but the 8Mbs often turns out to be much, much lower, and the 'unlimited' feature also reveals itself to be very limited after all. Try using your 'unlimited' connection to download over 50GB in a month and you'll encounter stiff measures to prevent you doing so. The truth is that ISPs know full well that on a domestic line with a contention ratio of 50:1 there is no way on earth that they can provide a totally unlimited high speed connection. So, sign up, realise everything aint quite as rosy as you'd been led to believe by the glossy advertising, and decide to cancel? Tough! Penalties for handing the ISP their crap package back again, can be steep. It's high time the ISPs were brought into line. Do it now.
Tony Pritchard, Cancun, Mexico
Although it may seem unfair to the consumer that the speeds are not as high as they may have expected. Broadband is in no way falsely advertised, My connection is supposed to be up to 8 Megabits/sec and is nearer to 1. I dont feel cheated, its just the quality and distance from the exchange. How else are ISPs supposed to advertise their potential Bandwidths? And surely free broadband trials would be abused, customers would use every ISP trial in the country to avoid paying.
James Baker, Kent, England
Isn't this another in the long list of suppliers of goods who charge too much for their services, and don't provide what they say they do, commonly known as "Rip Off Britain
Phil de Buquet, Newport, England
"A Which? report in August concluded that while many packages now advertise speeds of 'up to' 8 megabytes per second (Mbps), the average speed for such connections was 2.7 Mbps. "
Mbps stands for MegaBITS per second. There are 8 bits to the byte so there is no way you will get 2.7MegaBytes per second download.
J B, London, England
How could this possibly work?
The current charge by BT Wholesale for an ADSL connection is in the region of £40.00. Also, with providers currently in fierce competition how could a 1 month trial on another ISP work. A Mac key would be required for both moves.
This is a ridiculous idea. People should take more responsibility for ensuring they understand how broadband works before signing away there money.
Ben, Sheffield, UK