Bernhard Warner
Download your 2 for 1 Pizza Express voucher
About two months ago, during a routine update of my LinkedIn profile, I sent out a fresh email blast to friends and contacts. The acceptances trickled in over the next few days, along with a dismissive note from an ex-colleague, a tech journalist in San Francisco.
“Dude,” he wrote. “You must get on Facebook. LinkedIn is over.”
I regarded his prediction as overly harsh. I had signed up for a Facebook account late last year, but barely touched it, thinking it was the domain of beer-soaked university students and stalkers. At least this is the response I get whenever I make reference to “Facebook” during my university lectures. My students regard anybody over the age of 25 lurking on Facebook as a “perv.”
But now, a respected fellow geek from San Francisco was giving me the green light. “Come on in. The water is fine,” he seemed to be saying. It was a hot tub invitation I couldn’t refuse. My students would just have to get used to the idea their teacher is among the millions of graying late-comers to the Facebook party.
At the very least, I reasoned, Facebook would be a light-hearted distraction, a virtual hangout where I could hang out with younger people who might give me a tip me off on some fancy gadget, time-saving app or pop culture reference I may have otherwise missed. To 21-year-old college students, nothing kills your credibility more than mentioning last year’s hot designer/chart-topper/rehabbing celeb in a lecture. Truth is, I would be happy with one so-so book recommendation or the name of a promising new musician whom I could name-drop at a dinner party.
Instead, I glimpsed the future of business relations. Laid-back Facebookers are a vastly different community to the stuffy LinkedIn users. What's more, a large percentage of my LinkedIn contacts are already on Facebook. Their crooked grins and rigid poses sans cocktail are but mere clicks away from my carefree students.
With LinkedIn, the aim is adding as many names to your network as possible - a macho “mine-is-bigger” gesture to any passersby. All these contacts have been accumulating for years in email folders, on my mobile and in a mountain of business cards. My LinkedIn network is the fourth place I check to get updates on my contacts.
Facebook tells me things about my contacts I never knew before - engagements, new babies, a jubilant note that my friend’s wife’s cancer has gone into remission.
I can also see holiday snaps, the books people are reading, music they’ve just listened to, the places they’ve traveled, the social causes they are dedicated to. Even the simple stream of consciousness updates - “I’m stressed,” “Hooray! I’m on holiday!”, “Where the hell is the sun?! It’s summer!” -speak volumes about these people, revealing far more than a business lunch.
Facebook’s unpretentious atmosphere where former bosses represent themselves as cartoon characters or pixilated avatars is a refreshing change from the black-and-white-handshake-and-business-card atmosphere I grew up with.
We spend so much time working, and - thanks to modern technologies - connected to the office. It’s about time we had an online community where we can act like we’re in our twenties again expressing our aggravations and hopes, from the petty to the life-changing.
How we manage our Facebook personas will determine our future business prospects. Hiring decisions will be made, M&A deals will be consummated, business alliances will be brokered based on the strength of our networks.
The creeping influence of big business on Facebook is already sending waves through the community. Petitions from the younger users to return Facebook to the students appear daily. To them, I want to say, “Dude, lighten up! The old Facebook is over.”
Articles from our sister site:
Industry sectors news at a glance. Interactive heatmap, video and podcast
Get ready for the winter sports season, with our resort guides and snow reports
We are backing British business, what is the confidence of the nation and what businesses are succeeding?
Enjoy further reading from Travel to Fashion, Business to Sport, discover more
Shortcuts to help you find sections and articles
2006/06
£POA
Surrey
2009
£114,950
Derbyshire
The best policy at the
best price
Be Wiser Insurance
£POA
Surrey
Highly competitive six figure
Nationwide
Swindon
Competitive benefits package
Chartered Institute of Builders
Ascot
Competitive salary + benefits
NHS Direct
London
£125K
Meltwater News
Nationwide Positions
With Part Exchange Crest Nicholson could get you moving.
Award-winning riverside development, SW11.
Luxury apartments for sale from £350,000.
Find out more about our luxurious apartments and houses for sale in the heart of Sussex.
for sale in the French Alps
from E189,000.
We're offering extra savings on Voyager & Adventure of the seas Mediterranean Cruises fr £549.
Book by 28 Feb!
Includes 3* accommodation throughout, a 15 minute Apollo night helicopter flight down the Las Vegas strip and United Airlines flights from Heathrow.
Same break by air costs £189. Valid for weekend travel until 31 Aug 10.
Get covered on your travels with a superb range of policies at great prices
Visit InsureandGo.com
Family friendly villas with Quality Villas. Book with the specialists.
Contact our advertising team for advertising and sponsorship in Times Online, The Times and The Sunday Times, or place your advertisement.
Times Online Services: Dating | Jobs | Property Search | Used Cars | Holidays | Births, Marriages, Deaths | Subscriptions | E-paper
News International associated websites: Milkround
Copyright 2010 Times Newspapers Ltd.
This service is provided on Times Newspapers' standard Terms and Conditions. Please read our Privacy Policy.To inquire about a licence to reproduce material from Times Online, The Times or The Sunday Times, click here.This website is published by a member of the News International Group. News International Limited, 1 Virginia St, London E98 1XY, is the holding company for the News International group and is registered in England No 81701. VAT number GB 243 8054 69.