Less than a century ago, women wore long dresses every day. It might have been the done thing, but imagine all those dirty hems! It certainly puts a new spin on the phrase “sweeping the floor”. Today billowing fabric can still help us through the summer. Just make sure that you’re clear about the maxi rules.

First up: shoes. I know it sounds ridiculous, considering we are discussing a dress that hits the floor, but shoes are crucial to the maxi mix. You have two options: flats, for lofty types; or wedges for everyone else. Why? Because the maxi has its spiritual roots in the Seventies, and stilettos with a long dress is a short cut to Come Dancing.

Now the weather. Long colourful dresses are the style embodiment of hot days and steamy nights, so save the maxi until the mercury rises. Flowing fabric and tropical beaches are good friends, but if you don’t live near Copacabana at least avoid the rain. The art equivalent of a long dress is a colossal canvas: both give a free rein to colour and print. Take the rainbow dress by Alexander McQueen below: its colour blend technique relies on the extra fabric, so don’t be afraid to use it.

Don’t accessorise such a dramatic dress with itsy-bitsy jewellery. Pick enormous cocktail rings, an elbow-scratching stack of bangles or a necklace the Maasai would be proud of. And when your dress is visible from several miles, your hair and make-up don’t need to do the talking. The best accessories are a slick bun and lip shine.

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