Martin Samuel
Win tickets to the sold-out music festival
There is a guy, does business up town, doesn't use his car much, bit of a novice when it comes to scooting around London. Anyway, a few weeks back he has complications with late meetings so, for a couple of days, he drives in. First time, schoolboy error, he forgets to pay the congestion charge, incurs a £60 fine right there. His parking for the day comes to roughly £40 in an NCP. Next time, he remembers the congestion charge, but leaves his car on the street, doing the parking meter tango, feeding it, moving it, feeding it, moving it, £8 here, £6 there, until finally he gets really busy, overruns by five minutes and, bang, a £100 penalty. He reckons the whole experience, with petrol, of two days' motoring will have cost close to £300. He's a wealthy man, he can afford it; but suppose he was an ordinary working stiff from the sticks, bringing in the average wage? That could be his disposable income, after the mortgage, gone. For two innocent, pretty harmless, mistakes. This is why Gordon Brown is in trouble.
The economy is false. The economy is a lie. The economy is a fictional set of numbers cooked up during a boom period that is almost over, and six months from now nothing will add up. The cost of a parking ticket grew to be completely disproportionate in relation to the offence committed because everyone was sawing it off, so nobody cared. Some twerp slapped a sticker demanding one hundred notes for a minuscule oversight on your windscreen and you knew it was preposterous, but you could afford it. And now you can't. And now you are going to realise how overpriced and bogus the minutiae of British life are, and Gordon is panicking because there is no way he can make this sustainable; yet the artifice of commerce and government relies on your expanding wallet.
If, while waiting for the clampers to arrive, having paid your £100 release fee plus £60 fine plus VAT, you pop into Starbucks for a cup of coffee, you will be charged close on £2. For coffee. Think about it, because so few have. We read about sub-prime mortgage markets and global credit squeezes and receive the deep thoughts of financial experts that have caught a cold in every recession for the past 50 years, which is why the benefits from your endowment mortgage will just about cover a self-assembly greenhouse from Homebase, but nobody notices the details. Coffee, two quid. No rationalisation. No justification. In a recession, nobody can drop two quid for a hot drink three times a day, five days a week. Bottled water the same: £1.60 for 500ml to take away at Caffè Nero on Monday. And everyone has a sip. Our lives are full of inflated expenses that are propping up Brown's fairyland economy and, when the penny drops, this crash will be the mightiest ever. No wonder he looks scared.
For so long we have not given this stuff a thought. My favourite football club charges a £1.50 booking fee on each ticket, so if I take my three boys we pay an additional £6. These tickets will be placed in one envelope and sent to one address, so the charge cannot cover postage or packing. I am actually paying a ticket office extra to sell tickets. It would be like a greengrocer applying a levy for dispensing fruit and vegetables. Yet as this nonsense was introduced in high times, nobody quibbled.
When a booking fee is demanded, we should ask the person on the end of the line to send round a cheese sandwich instead. You know, do something that is not part of the job, because that would be worth a tip. Clean the windows? Yeah, I'll pay extra. But applying a surcharge so a ticket office can provide tickets? I'm not seeing the value.
Brown got away with murder because he was Chancellor in the days when chimps could make money. In May 1999, he sold half the country's gold reserves during a 20-year low in the market at an average price of $275 an ounce. Yesterday morning the price of gold was approximately $946 an ounce. Brown bought euros instead, which have done well, but even so the cost to the nation of this mistake is measured in billions; and the only reason it has not been immortalised as a catastrophe in the same way as, say, Black Wednesday is because the population has been too busy hiring personal trainers and eating fancy crisps (chardonnay wine vinegar flavour, firecracker lobster flavour, patatas bravas, have you people gone nuts?) to care.
It costs more to download music from the same supplier in the United Kingdom than it does in the United States. Consider that. No shipping, no additional overheads, no reason the cost of the service shouldn't be identical. We are so used to meeting inflated prices, it barely registers anymore. The top-of-the-range Lexus hybrid costs £83,000 in the United Kingdom and £54,145 in the United States. The wealth that keeps Brown's economy ticking over is a mirage; it cannot survive the recession. And neither can he.
Not long ago I made a reservation at my favourite Chinese restaurant in town. Bit pricey. A special occasion place, not your average local. They wanted credit card details in advance with the right to charge £35 per head in the event of any alteration to the booking. I refused. They would not reserve otherwise. I very politely asked it to be explained to the manager that there was a recession around the corner and the number of people looking to drop six figures on noodles could be about to change quite dramatically. He might want to keep those that do onside. The reservation was accepted, no credit card. He knew, you see. So does Gordon. That is why he looks worried.

Martin Samuel has been a sports writer and columnist for The Times since 2002. His football column appears every Wednesday and on Tuesdays he writes for the op-ed pages
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how about thinking about the cost of the iraq war and sending young men and women to die at huge finanacial cost as well as the human cost to many families.
this money could have been better spent on proper retraining for industry and commerce the displaced and alienated over 40s
paul, middx, uk
Martin is right on the money!! Would also add in that now we have all the security checks at airports we are obliged to buy their overpriced offerings once we have passed through passport control having just come back from holiday we were charged £3.50 for a bottle of diet coke and my sister and her family, returning from Turkey on Monday ended up paying over £60 for a lunch for 6 at McDonalds (I know, I know, not the healthy option but hey, they were on hols!). Then, to add insult to injury, when you go to pick up your car from the car park and need to drive into the arrivals car park to pack up your luggage you have to pay £2 for the 3 mins it takes to stop and pick up....bah humbug...this country has gone to the dogs and we have paid the kennel fees!!
alison diamond, Wilmslow, England
Everytime Labour raises taxes or some stupid charge is instilled I simply ask the question why do we put up with it?! A response is robotic, our taxes go to help the welfare state.
Ummm...the U.S. taxes are much lower and the povert rate is about the same and there is more social mobility!
james, London, England
Hi Martin - brilliant article which hits the nail-on-the-head. When are people going to wake up!!
My son wanted me to hire him a car for his trip into UK from Canada. My price on UK website (asks where u r resident) £505.00. His price, same website, same car, residence Canada, him booking, £253.00!
keith harrell, sittingbourne, uk
Martin,
Absolutely bang on. Your article is as superbly wriiten as your sports columns.
Cheers mate.
PS you were great on the Sunday supplement.
John Morgan, Lichfield, Staffs
Bang on, Martin. I no longer live in your neck of the woods but every time you talk about it I know where you mean.
I have saved this column and comments on Word. It all comes to more than 50 pages!
Anthony Armon-Jones, Saffron Walden, Essex
I am in Total agreement with Martin Samuel. It is unfortunate that it takes a financial crisis to remove a Cretin Government which is destroying Great Britain through a mixture of incompetence and unbelievable ignorance.
AJT. Living in France...Not coming back!
A.J.Tonkin, Mirambeau., France
this is one of the most impressively written articles i've read on the subject in a while!
Sarah, london, london
Could not agree more.
As for football, how clubs (and Wembley) can get away with charging such extortionate amounts for tickets, especially with the amount of TV revenue they receive, is one of the biggest frauds perpetrated against the public of the modern era.
And as for the mark-up of food and drink prices in cinemas and stadia around the country - can someone please explain how a coke and a pot of minstrels can come to over £5? Absolute daylight robbery, please can everyone stop paying and stop these companies getting away with this.
Josh, London,
Are you on the money, or are you on the MONEY!
Well done on a super article. Proof is in the pudding these days, which in essence means, speak the peoples language and they will speak back! In thier droves.
You have embodied and inable nation of people to say what was starved of us for years!!!
I am from Wales, and used to cringe when out with my Dad when he would look with an expression that could kill when he had to pay anymore than 70p for a cup of coffee. However, my Dad was also from the save now spend later generation, where money meant something. So this article comes as great saying for people like my Dad and good teaching for people like me, whom would justify the spend of £2.00 on a cuppa!
Well done once again!
Kieran Lee Marshall, Kensington & Chelsea, London, United Kingdom
Im still not convinced a recession is around the corner as unemployment is still decreasing.
But Gordon Brown has a lot to answer for. He took over as treasury when the country had been very prudent and had money to spend. So it was easy to manage the economy as it was naturally on the up. But then he goes and makes some unbelievable decisions such as selling half of our gold reserve. Why!!! No other country does.
I will never vote Labour under his leadership
James , north wales,
Yes Martin, things are going to change and the recession - when it bites - is going to be painful for a lot of people who didn't see the writing on the wall.
NuLabour - Gordon in particular - will be responsible for a huge number of lower-income people (those you would perhaps think of as NuLabour supporters) suddenly finding that they cannot afford their homes or any of the small luxuries they have got used to enjoying - mostly on credit.
He's right to look worried. He created the mess - and we all know it.
When I moved into my ordinary semi-detached house 13 years ago the council tax was £70 a month. Now it's £174 a month. That's inflation .... the cost of buying a DVD player every 5 years or so is immaterial.
Donna Walker, Effingham, Surrey
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