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Environmentalists have threatened to sue Apple if it does not make its iPhone a “greener” product or tell consumers of the toxins allegedly used in the device’s manufacture.
The Centre for Environmental Health (CEH), a campaign group based in Oakland, California, said that it would launch legal action in 60 days unless Apple took action.
The threat comes after a report by Greenpeace, the environmental group, which alleged that the iPhone contained dangerous levels of bromine, chlorine and phthalates – chemicals used to increase the flexibility of plastic.
David Santillo, of Greenpeace, said in a video posted on the campaign group’s website: “Electronics companies have traditionally relied on the cool, clean image of their devices in order to sell them. What we have found over the years is that once you get behind that shiny cover, the story is very different.”
The level of phthalate esters, a chemical linked to birth defects, in plastic coating of iPhone headphone wires is greater than that allowed in toys or childcare items sold in Europe, Greenpeace alleged.
CEH’s website said that the group “works to hold corporations accountable for their use of toxic chemicals that endanger public health”.
It added: “We challenge corporations to stop polluting or to lower the toxicity of their consumer products. We motivate change by outreach, education, and when necessary, legal action under California’s Safe Drinking Water and Toxic Enforcement Act [otherwise known as ‘Proposition 65’].”
A notice sent to Apple and the California attorney-general gives the nonprofit environmental law group legal standing to sue Apple in 60 days. A lawsuit could force Apple to put warnings on iPhone packaging, but is unlikely to lead to a product recall.
An Apple spokesman said: “Like all Apple products worldwide, iPhone complies with RoHS [the European Union’s Restriction of Hazardous Substances directive], the world’s toughest restrictions on toxic substances in electronics.” The spokesman added that Apple had already pledged to eliminate the use of PVC and brominated flame retardants by the end of next year.
The campaigners’ action may prove embarrassing for Al Gore, a member of Apple’s board, who last week won the Nobel Peace Prize for his environmental work. Apple has sold more than a million iPhones since the device’s launch this summer in the United States. In that time, the gadget has proved itself a magnet for lawsuits - some of more apparent merit than others. This month an iPhone buyer that said she was suing Apple for $1 million (£490,000) after the company cut the price of the device by $200 only 68 days after its American launch.
Only hours after Steve Jobs, Apple’s chief executive, unveiled the gadget in January, Apple was sued by Cisco, which claimed that it owned the “iphone” brand. The technology companies settled out of court.
Apple said yesterday that its delayed next-generation operating system, Mac OS X Leopard, will go on sale at 6pm on Friday. In April, it was forced to push back Leopard’s release date from June to ensure the timely release of the iPhone.

Red alert
2003 Greenpeace first contacts Apple on chemicals policy
2004 Apple graded red (worst) by Greenpeace on chemicals use
2007 More than 70 nongovernmental organisations ask Al Gore, a member of Apple’s board of directors, to support environmental resolutions filed for the company’s annual meeting. They are unanimously rejected, but Steve Jobs does promise “a greener Apple”
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oh my god this is awful im gonna go to a mac store and buy a lot of stuff, just as RJ said, to be helpfull to the planet, why the people of green peace don't think first?, they are only picking on the electronics industry because they think that sewing them they'll get money, but apple, microsoft, ge, sony, aiwa, whirlpool and many many more companies use a extremely low amount of chemical products, why? because they've found another ways to make their products without chemicals, and that my friends it's a reality.
Joseph, Pachuca, Hidalgo, México
This is disproportionate bullying. Why are they picking on the electronics industry? What about companies that sell meat slurry in the form of beefburgers for 200% proifit, causing obesity and heart disease? Plus other long term psychological problems?
The electronics industry is by no means the worst industry. There are dozens of examples if you think about it. For example why dont we have clever inclusive preventative medicine in this country? Because the drugs industry has promoted a culture of supplying pills (Pushing) to promote its bottom line.
Dont pick on the electronics industry disproportionately.
Think first.
Audi Driver, Kelso, Borders
Greenpeace is once again trying to make itself appear relevant. It's full of aging hippies and wannabee's who feel like no one is paying attention to them any longer....and they are correct.
Bill, dallas,
I guess I'll just have to go out and buy another one, just to keep it out of some poor kids hands. Just doing my part to save the panet.
RJ, Prosser, WA
Let's get it straight. Greenpeace is not an "environmental group". It is a political group that uses environmental issues as fulcrums to inflict its will on governments and businesses.
Jack, Beacon, NY
The reason Greenpeace is blasting Apple is that this gets them in the news. News organizations are not paying attention to the wholesale slaughter of whales and seals - so they have to come up with imaginative ways to get back in the news.
I would like Greenpeace to continue their work to help save the environment - and this is a means to an end.
Al in SoCal, Burbank, USA / California
If Greenpeace had a spine it would challenge and expose
the millions of tons of colloidal barium and aluminum being
sprayed into the atmosphere without the consent of the citizens instead of harassing an excellent technology company like Apple.
Jeff Hise, Windsor, Ohio
Sigh, nothing better to do than for greenpeace to ACT like its changing the planet while polluting it at the same time, its just old boring news that keeps getting reported over and over again, with no end in sight, The world will NEVER, EVER be fossil fuel Independent, invent a pollution free power source or SHUT UP!!!!
Nate K, Owensville , IN
Who cares! Thank god for Bill Gates.
chris, columbus, oh, Good ol USA.
Apple should put a big sign on the I-phone " CAUTION, DO NOT SUCK ON OR EAT PHONE".
Larry Golden, Modesto, Ca.
IS Greenpeace on about this again? The last time they tried it Apple proved it decisively wrong in it's accusations. Again, in this case, Greenpeace is wrong, not mistaken, wrong.
David, Dunedin, NZ
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