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Apple is expected to unveil a revamp of its iPod line on Wednesday with the launch of a long-anticipated full or wide-screen, with touch control, version of the digital music player that is designed to bolster the group’s reach in video.
European journalists have been summoned by the California-based company to attend a briefing at the BBC’s headquarters in London. The assembled reporters are to view a live broadcast of a presentation given by Steve Jobs, the Apple chief executive.
David C. Bailey, an analyst with Goldman Sachs analyst, said: “The product announcement is likely to include a full lineup of revamped iPods, with significantly greater functionality at current price points, including the much-anticipated full-screen video iPod.”
Mr Bailey believes that a new line of iPods will boost demand for the gadget from Goldman’s present forecast of about 19.8 million units for Apple’s key first quarter - the reporting period that covers Christmas. However, that still suggests that demand for iPods will be flat, at best, compared with the same period last year, when Apple sold about 21 million devices.
In the middle of last year, Apple’s quarter-on-quarter iPod sales dipped for the first time since the player’s debut in 2002, a decline blamed on the group’s failure to release new versions. Although the timing of the launch suggests that Apple is determined not to fall into the same trap again, the company faces other hurdles in replicating its success in the music market - which it dominates - in video.
It emerged last week that NBC Universal had decided not to renew a deal under which its programmes were sold on iTunes, Apple’s online media store. It is understood that NBC had demanded more control over the pricing of its content but was rebuffed. NBC shows, which include Heroes, had accounted for about 40 per cent of television downloads on iTunes.
The news came only hours after Apple’s launch of the TV download site in the UK – an event blighted by complaints from British consumers that they were being charged about twice as much as their American peers per episode. Apple also faces competition from rival download and “catchup” online services from broadcasters including the BBC and Channel 4.
The pack of iTunes’ rivals in music soon will include Amazon, the largest online retailer, which is expected to launch a download service this month.
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Jobs is going to introduce the new iPod with the BBC.
Hmmm. Who wants to wager The Beatles catalog is going to be available on the new iPod.
Just a silly guess from a yank.
Dean, Asheville , US North Carolina
iPod? iPhone? The must have purchase for iD ten T out there!
Boris D'Spida, Long Valley, NJ
I've been waiting on this since... forever. I've held out for so long for a fullscreen iPod. The other iPods didn't have enough space for me and when the 80 Gb came out it seemed too late to buy an iPod. Hopefully it's open enough to have more 3rd party applications that could make it even more useful.
Pavel Byles, New York, NY
Have you ever tried to use a touch screen when you've had a few?
After 10 mins of trying to ring for a taxi I walked!
Gary, Maidstone, UK
The huge appear of Apple devices lies beyond comparisons of 4Gb on one device or 4Gb on an equivalent apple device. It is that the Apple device will be beautifully made and a delight to use. It will not, as my phone does, beep at 3am because its battery is low. Thats is just dumb but many phones do this despite having a clock and therefore being able to know its owner is likely to be asleep. Just the kind of device behavior that apple work very hard to eliminate.
Mark, Bournemouth, England
@ Alistair
One of the advantages of the iPod video line is its large storage capacity â the current model being available at 30GB and 80GB. Therefore, a refreshed iPod video could appeal to iPhone owners as well â you could store ALL of your music and numerous movies and tv shows on it. Something you could never do on an iPhone (even a 8GB model). Personally, can't wait to get my hands on one!
Elena, Paris, France
Alistair is right, I have been doing the same with my Sony PSP for years. These devices have been out on the marketso long they are now called PMPs or portable media players. Archos make an excellent range already with touch screen and Wi-Fi functionality. Why bother buying the shows when the Archos can record them directly off a video signal.
Unless Apple is unveling something radically new, I don't see why I should get it.
Larios, Hull, England
I fear Apple are late on the scene already. My phone will quite happily play me my recorded tv shows and videos from a 4Gb card. With a few days of battery life to boot, I won't be switching unless it can read my dismay at getting the wrong word on predictive text..
Alistair Kipling, Birmingham,