Leo Lewis, Asia Business Correspondent
Click here for images from the Consumer Electronics Show 2008 The sprawling consortium of technology and media companies assembled to promote the HD-DVD format of ne" />
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The sprawling consortium of technology and media companies assembled to promote the HD-DVD format of next-generation high definition discs faces a spate of defections to the rival Blu-Ray Disc consortium.
As many as 20 companies currently part of the HD-DVD Promotion Group could be preparing to remove their names from the alliance’s 130-strong membership list, The Times has learned.
Paramount yesterday emerged as the latest major Hollywood studio poised to switch allegiances.
Despite the huge armies of technology companies ranged against each other in the format showdown, Paramount has turned out to be a pivotal figure. Its decision in August to give exclusive backing to HD-DVD was seen as a potentially devastating blow to the prospects of Blu-Ray, and to the strategy of Sony’s president, Sir Howard Stringer.
Sir Howard consistently argued, though, that the Playstation3 games console, which includes a Blu-Ray disc player, would put the format in people’s living rooms around the world more quickly than HD-DVD players would be adopted by consumers. But Paramount, like other members of the HD-DVD group such as Fujitsu, Lenovo and Kenwood, has hedged its bets. It offered exclusivity in August on the basis that it could reverse the decision should Warner Bros switch to Blu-Ray.
The threatened exodus from the HD-DVD format follows last week’s decision by Warner Bros to back the rival Blu-Ray Disc format, whose main technology backers include Sony, Apple and Dell.
One Tokyo-based analyst said that the defections could represent the final nails in the coffin of Toshiba’s HD-DVD standard after a bitterly-fought “format war” that has run for a little over one year.
Eiichi Katayama, of Nomura Securities, said that the battle between the formats, which display films and video games more sharply in an era of ever-growing television screen sizes, was now “entering its final phase”.
Pony Canyon, a major Japanese music, animation and film studio and part of the giant Fuji Television media empire, said that although it was currently part of the HD-DVD Promotion Group, the decisions of US studios meant it would “choose Blu-Ray in the end”.
Several other Japanese firms – including content producers and electronics component makers – said that their support of HD DVD was “under review” and that they knew of many others in the same position. Others, who admitted that they had previously been waiting for “clear market momentum”, said that it had now probably arrived.
Backers of HD-DVD point to the relative ease of producing the discs, and the lower cost of building machines capable of reading them. Unlike previous format wars, particularly the notorious Betamax v VHS skirmish in the 1980s, the war between Blu-Ray and HD-DVD has effectively been decided in boardrooms, rather than electronics showrooms. The decisions of the major studios have come well before those of customers, who have generally held back from picking one format for fear of backing a loser.
Facing a future with only Universal Pictures as its major Hollywood supporter, Toshiba and HD-DVD, said analysts at the Consumer Electronics Show in Las Vegas, could quickly find itself isolated. But HD-DVD does retain a few potential trump-cards, most notably Microsoft. It is the presence of Microsoft on HD-DVD’s list of supporters, say many of the promotion group, that preserves hope that the format could yet prevail.
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i will never buy a blu ray player and it's disc no matter what! i'll just contiune watching my dvd instead. just the price alone for blu ray disc is expensive. blu ray hasn't won regardless of the ps3's backing. consumers knows best. studios that backed up blu ray wouldn't profit anyway -expensive
glen, benguet, philippines
It's too bad that Blue Ray does not look as good as HD DVD . I hope Blue Ray will figure out why and fix that flaw. I have a 1080p hp tv , with both a Blue Ray and HD DVD player , the HD movies look at least 30% better [ more crisp ]
I have probably 15 hd and 15 blue ray movie
matt, texas,
Now that Apple have updated their Apple TV and also the release of HD IPTV players, the real war will be between hi-def DVD's and downloads. Blue-Ray and HD-DVD could lose out if the prices of discs don't come down but downloads could lose if the virus hackers/id thieves start targeting the new downloadable technology.
Veronica, London, UK
both have much to recommend them. the 7 free movies with the players have been a great bonus on hd-dvd... plenty of retailers have 3 for price of 2 movies, >> blu-ray seldom bother to market in this way. the menu on hd-dvd is better, with more extras usually.
colin minhinnick, plymouth , devon
Wake up people! Blu-Ray will be the winning format!! Toshiba HD-DVD have nothing more to offer especially after cancelling their HD-DVD show! BLU-RAY IS THE FUTURE!!!!!!!! HD-DVD sounds oldschool!
Reec7e, Manchester, UK
I bought an Xbox 360 Elite last year and for Christmas my wife bought me the add on HD DVD Player,I found the films are excellent and very crisp and clear and the sounds are also excellent.
The promotion of five free DVDs`s is also a very good idea to get you started, People can get to experience the quality of HD DVD.
I myself would recommed HD DVD due value and price.
Alex Mac, BURY LANCASHIRE, England
I'm one of those that is still waiting and watching. Check out Amazon sales of HD-DVD and Blu-Ray. They are keeping a running tab on movie order sales in numbers and graphs, updating every 10 minutes. It appears HD leads 4 to 1! http://charts.highdefdigest.com/history.aspx
JW, Redondo Beach, CA
Hey dumb dumbs go to future shop/best buy they are both giving away bundled HD DVD's hello there's a reason for that HD DVD is 2 months from being dead...way to go SONY it's about time somebody stepped up and had the balls to rule the DVD market! And in case you still don't trust me the damn HD DVD players are $100 bucks give me a break.Any day now SONY will buy out Toshiba's HD DVD.SONY can't afford another flop.RE- plazma beta...
Mike, Georgetown, Ontario
I own a HD DVD player and currently own 7 HD DVD Movies, several of my friends own PS3's, as of now none have bought a BluRay Disk, in fact none have even bought any games, they are playing the Demo disks from the Magazines. Given the choice consumers are buying HD DVD players and movies, the fact that Sony is a media giant and wants the world to believe it has Won the format war! we cannot escape, but the fact is as a consumer I've voted with my wallet, and HD DVD has won. If Disney and other studios are refusing to release their movies on HD DVD this just means that they will loose out in their profits as I won't be spending my money buying thier films on Bluray, and counting PS3 sales in the player vs Player sales is just another attempt to baffle the masses into thinking Bluray is winning, well it's not, as a consumer I'm on the front line and from here it looks like HD DVD is pulling away.
Chris, Cardiff, Wales
I think the only winner in the HD Player game will be CH-DVD.
Dubbed CH-DVD (China High Definition DVD), the new high-def DVD has been developed by the Optical Memory National Engineering Research Center (OMNERC), a laboratory inside the Tsinghua University, in collaboration with other research institutes and manufacturing enterprises at home and abroad.
The relationship between Toshibaâs HD DVD and the CH-DVD is very close, since the latter is designed based on the HD DVD specifications, but also includes Chinese intellectual property. CHDA will play a leadership role in the promotion of CH-DVD, and will make a big push to launch CH-DVD player into the Chinese market in 2008.
The CH-DVD boasts with advanced copy-protection features (piracy being one of Chinaâs greatest plagues), which should effectively prevent the spreading of pirated discs.
Point:
HD DVD and CH DVD are compatible, which means HD DVD players (with additional software) can read CH DVD, and vice versa
rod, Brampton, CANADA
HD is Dead and Gone .. Blu-Ray is a much more catchy name ..
Niklas, Amsterdam, Netherlands
Who says Blu-ray will succeed even if HD-DVD dissapears. HD IPTV sounds more like the future to me.
Chris, Twickenham, Middlesex
BR makes sense. Same quality as HD-DVD but with a potential storage of 200GB, whereas HD-DVD has a potential storage limit of 51GB.
Why would anyone opt for the smaller of two storage mediums?
Phill , The Wirral, England
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