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InBev, the owner of Stella Artois and Beck's beer, toasted victory yesterday in its battle to acquire Anheuser-Busch (AB) after raising its bid to $52 billion (£26.1 billion) and offering a boardroom seat to August Busch IV, the chief executive of the brewer that makes Budweiser.
Inbev, itself spawned from the merger four years ago of Interbrew, of Belgium, and AmBev, of Brazil, vowed to turn Budweiser - the self-styled King of Beers - into a “global flagship brand” and said that the deal should yield annual cost synergies of at least $1.5 billion within three years.
The figure, higher than expected, immediately raised the spectre of big job losses, although InBev reiterated its promise not to close any of AB's 12 American breweries. Analysts said, however, that Inbev's existing presence in Britain made it unlikely that it would retain the Budweiser Stag Brewery in Mortlake, southwest London.
InBev sealed the deal over the weekend after lifting its offer from $65 per share to $70. In a crucial move, August Busch IV, the chief executive of AB and a descendant of the company's founder, withdrew his opposition to InBev's advances and gave his blessing to the improved offer, in return for one of two non-executive positions for AB directors on the board of the enlarged company.
The merger will create one of the top five consumer products companies in the world, with global beer volumes of 460 million hectolitres, net sales of $36.4 billion and underlying earnings of $10.7 billion. Inbev, which is to change its name to Anheuser-Busch InBev, said that it did not anticipate any significant regulatory issues and expected to complete the deal by the end of the year. It said that although both companies had a strong presence in China, they were complementary, with InBev's business being based in the south east and AB's main strength being in the north east.
InBev has secured debt funding from a consortium of banks, including Barclays Capital and Royal Bank of Scotland, totalling $45 billion. The package includes a bridging loan of $7 billion that will be repaid after the sale of non-core assets, expected to comprise mainly AB's theme park and packaging businesses. Including the assumption of AB's debt of $9.1 billion, the offer is worth just over $60 billion.
The start of talks on Friday came after a month of increasingly antagonistic relations. AB rejected last month's opening $47 billion offer as “financially inadequate”, prompting InBev to take legal steps to remove the American brewer's entire board of 13 directors. AB responded by threatening to take legal action against its suitor, claiming that it had launched the bid based on “numerous false and misleading statements” about how it would be financed and how the company would be run after the acquisition.
Mr Busch had vowed to fend off InBev's attentions. However, analysts said that with the Busch family speaking for less than 4 per cent of the shares, Mr Busch could have left himself open to legal action from other shareholders, such as Warren Buffett, who speaks for 5 per cent of the shares.
Mr Busch said that the move to sell had been an emotional decision and admitted: “The process was at times difficult for all concerned.” In a veiled threat to his counterpart, he said he was sure that Carlos Brito, the chief executive of Inbev, was “a man of his word” and was confident that he would “honour his publicly made commitments” about the future of the AB business.
The companies already work together in America under an agreement whereby the US brewer distributes some of its Belgian rival's brands. It is not clear if Inbev will take over AB's 50 per cent stake in Grupo Modelo, the Mexican brewer behind the Corona brand. Mr Brito said that he would seek early talks with Modelo.
Buschwhacked
InBev, based in Leuven, Belgium, traces its origins back to 1366. Today’s company, created through the merger of Interbrew, of Belgium, and AmBev, of Brazil, has more than 200 brands, including Stella Artois, Beck’s, Leffe, Hoegaarden, Skol, Quilmes and Jupiler. The Euronext-listed group employs 89,000 people in 30 countries across the Americas, Europe and Asia-Pacific.
Anheuser-Busch (AB) started life in 1860 when Eberhard Anheuser acquired the Bavarian brewery in St Louis, Missouri. His son-in-law Adolphus Busch, a German immigrant, joined the business in 1864. It is America’s biggest brewer, with 48.5 per cent of the market. Budweiser and Bud Light are the world’s biggest beer brands. It also owns stakes in Modelo, the Mexican brewer, and Tsingtao, the Chinese beer-maker.
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Can I just say that half of your people have no idea about the world you live in. Heres news for you everything is global, try to find one thing you own, that has not been produced outside of the US. And yes America is for sale thats why its called "Going Public".
C. Avery, Huntsville, US
as a loyal Budweiser fan for many years this is a heart breaking experience. Toyota in nascar and now this. The USA is going out of business. I will be looking for a new brand, made in USA by USA for USA.. Isn't there anything not for sale ? I suppose we will be looking at Belgium horses now
jerry, BLISSFIELD, USA
"Its only beer" says Beth from Flandreau. You obviously have no idea about the history of beer or the importance it has had in the development of not only or nation but civilization around the world. Thank god for craft and homebrewers. That is how it all started.
Mikey B, Northampton, USA
for God sakes it's only beer. If you think this is bad perhaps you should check out C-Span once in a while-that is really scary!
Beth, Flandreau, USA
If you whiney people want a truly American beer why don't you look to you're own state? There are plenty of local breweries around the U.S. that make excellent craft beer.
Tommy, Minneapolis, MN, USA
ok beer folks,Here's what I've found out. Miller sold out and became SAB Miller. Coors sold out to Molson in Canada. AB was still American, that why I drank it. SABMiller and Molson combined in North America to form MillerCoors. Thats only here. Inbev kiss my glass. I'll have a Sam Adams. RIP AB
planman, Lincoln, USA
Well All i can say is that the USA is going down hill very fast!!! Hope the is something soft at the bottom to land on!!!
Todd Scales, evansville in, usa
dear Donald W Kuss,
Coors is owned by south african brewing company,inc. You would like yeungling brews, its family owned and operated in the USA. What happened to A&B is a shame. America's for sale!
wayne, westminster,md, USA
Wow, seems like there's some passionate views on the sale of the King of Beers... It's sad but true that business is business - no matter how large the scale. As far as I'm concerned, as long as my BudLight tastes the same, I'm drinking it.
Dara, Honolulu,
Strange attitudes from the champions of free markets. So it's only ok when the US takes the rest of the world over.
bob holmes, axbridge , England
Due to the product being simply awful , I have never bought Budweiser products and don't intend to start now . So that puts it on par with Stella and Becks . Now , Budvar is a different matter ...
Benzo, Nr Chelmsford,
The company was for sale as soon as it went public. It's pure capitalism. Which is as American as it gets. This is proof that the American way of life has spread throughout the world. In actuallity if you stopped drinking Bud because of this buyout you are acting less American not more.
John, Chicago,
Good old US of A. When it comes to your companies making hostile bids that's fine because it's in the name of capitalism. When this happens to you that's it, you will no longer buy the products due to the unsavoury tactics. Shame on you and your double standards US of A!! Shame on you Donald W Kuss
David Carnero, London, UK
I don't drink beer, but this is saddening news. The once "powerful" USA has become available to the highest bidder.
My mom's for sale, BTW.
Clay Harley, Pollocksville, USA
Due to recent vents I no longer will purchase a Budweiser product. In my 76 years I have never before witnessed such a disgusting move. I will be removing Budweiser barrels from my establishment and will concentrate on Coors. Shame on you.
Donald W Kuss, Bellevue, NE, USA