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How much would you pay for the new album by one of the world’s most critically acclaimed rock bands? Radiohead are asking fans to put their own price on the group’s long-awaited new release.
The lack of a fair-priced alternative to illegal downloading has been a common complaint since downloading began to annihilate the recorded music market. Now fans can decide for the first time what to pay, or whether to pay anything at all for the album.
The innovative band, who have sold about 20 million albums and singles, shocked the industry by announcing that their seventh album would be released solely through their website.
In Rainbows, a ten-track album, will be released as a digital download next Wednesday. Fans who tried to pre-order the download were told that they could name their own price.
When users click on a question mark next to a blank price box, the message “It’s up to you” comes up. A subsequent screen reassures fans: “No really, it’s up to you.”
New albums are usually sold for £7.99 through iTunes. But In Rainbows can be downloaded free, bar a 45p transaction charge. It is their first since their contract with EMI expired, and will be sold as high-quality MP3 files, which can be copied across the internet and between digital music players. Their website has been swamped with orders, and chat forums are debating the appropriate amount to tender.
Some sheepishly admitted to paying nothing. One respondent replied: “Unless u literally have no money in the bank or don’t have a credit card, at least pay a bit for a GIFT from this amazing band.” Scratchy clips of the band playing the new songs on YouTube were scoured to assess the album’s likely value.
Radiohead refuse to allow their albums to be sold on iTunes because they do not want purchasers to be able to cherry-pick individual tracks.
Ben Drury, deputy chairman of the Entertainment Retailers Association, said that the “honesty box” download challenged Apple’s policy of charging a fixed 79p price for tracks and was another step towards variable pricing. He said that the album would be posted immediately on pirate MP3 websites. The band also announced a £40 discbox version of the album, containing two CDs, extra tracks, artwork and a book that fans began to order as collector’s items. This will not be delivered until December.
Radiohead’s move was a blow to struggling high street music stores and EMI, which has released their records since 1992. With legal downloads failing to make up a 10 per cent slump in album sales this year, artists with a strong live following, such as Prince and the Charlatans, are beginning to abandon the paid-for album. Prince gave his new CD away free with a Sunday newspaper.
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originaly I wasn't a fan but after listening to the lastest music I'm completly hooked. The sound of the raw guitars , the bass , the drums auh, just brilliant stuff. It takes me back the Spacemen 3 , Loop and stuff like that days. I am a musician myself and this sows it all up.
Karl Somers, Longford, Ireland
I originally bought the download from the website for just £2.99 and then after seeing this in the shops bought it for the full price.
I am a huge Radiohead fan so I'll be definitely willing to pay ten times as much for the boxset. Good album too.
Rob, Poole, UK
Don't want it, don't like it, don't need it, so... music of this kind is always making people suicidal and depressed. It's a good thing that they want to share, if that indeed is what they want, but as for me, thanks, but no, thanks!
Eldan, Halifax, NS, Canada
Paul,
If you are not a fan why would you want it at all?
I am not a fan and wont bother with it.
Richard Walton, Leeds, England
I would prefer to buy the album in a music store since I am more of a traditionalist and appreciate the whole package, i.e. cover design, lyrics, etc. I am not one for downloading music. So, if the album is only going to be available through the web, then I guess I am out of luck.
John, Poughquag, New York, US
If I was a fan I would definitely pay for this album. As I'm not I'll just get it for free.
Paul, Telford,
If I was a fan I would definitely pay for this album, great idea and you know what, to thank the band for being so honest, I`ll go have a listen to the album and maybe they will win a new fan. This is the way to make money in the music industry.
Dario, Bern, Switzerland
connecting - giving - sharing
that is the future
we can use tek to make sharing easy and general. to the artist who think thet cannot survive without a big daddy corporation feeding/owning them - its time to stand on your own two feet. i think it will be far better than you expect.
well in RH - common sence innit
chris, liverpool, uk
wo VINYL records in the £40 collector's pack and no option to remove them? Given ?1% of fans still have a turntable that's a big waste of petrochemicals which is surprising given Thom Yorke's green credentials. When the album eventually appears on CD (without the vinyl) I'll buy it at a reasonable price - until then I've no shame in getting an advance download for 1p...
Steven Wrigley-Howe, York, North Yorkshire
Aren't we forgetting that making albums costs money? Aren't we forgetting that the artists still need to earn a living? It's all very well to say that true artists aren't doing it for the money, but they've got to eat. How can we expect them to find the time to write the music that has enhanced our lives if they're stacking shelves to make ends meet. I dare say a band like Radiohead can afford to give away their music for nothing, but smaller bands will suffer.
Rhys, Aberystwyth,
'miserable dirge'??? Go and illegally download some S Club 7 if that makes you happy.
Personally I've already put my pre-order in for the £40 disc and download set.
If any band was going to do something like this I would have put money on it being Radiohead. You watch the followers now.
I give odds on Bono and U2 following suit at 3/1 on.
Matty, Runcorn, Cheshire
How much would Radiohead pay ME to listen to the miserable dirge that is their output?
Dan, Oxford, England
John in London.....
Why does this make it impossible for new artists......have you really thought about this?
Oh I'm sorry....you are a plant for a large record company?
Or just a plant.
Paul, Esher,
Bands can and do make enougth money
out of touring and merchandise. All
music will be free one day. Some could
not give a **** about money anyway.
Music might have a chance of becoming an
artform again instead of an INDUSTRY.
mark, london,
Although I don't live in the UK, I understand that Price gave away his new album with a Sunday newspaper. I bought t, and will probably buy the Radiohead one for about 75p from my local street market.
Bill Peter, Kuala Lumpur, Malaysia
I think what Radiohead is doing is awesome! They are being loyal to their fans yet avoiding other corporate players in the music industry who only care about making a bang from their buck off of some extremely talented artists(i.e. Radiohead). I went ahead and purchased the discbox, but for those who would like to have an option of purchasing only the digital album version, Radiohead's idea is GREAT!
Harps, San Ramon, Ca
John you obviously do not know how any of this works. When a band makes a record they are usually on an advance paid for by the record label this is on contract to provide them with the album for sale. As radiohead were out of their deal I am pretty sure they paid for the studio time etc themselves (although they now own a few anyways).
So how does this stop new artists getting released bearing in mind that EMI or any other label has the money now to spend on new artists.
I applaud the boys for doing what they want and trying new ideas.
Rj, Bristol,
How can they pay their album royalties on 2 cents (or FREE, for that matter)?
Michael, Orlando, FL
i finally feel i can personally reward the band that's giving me so much pleasure. thank you guys!!!
Romain, Paris, France
Giving away an album isnt what "makes it impossible for new artists to get a chance in the industry". The industry is changing/has changed, it isnt based on record sales as much as it was in the past. New artists are finding new streams of revenue other than sales of a digital or physical medium. Ex: Record companies now have a hand in merch sales and publishing rights.
Dan Johnson, Nashville, TN
we expect so much from you as fans...and all you want from your fans is for us to help you prove a point, for that...I will forever be a fan
I love you radiohead!!!!
Angela Felix, Edmonotn, Alberta, Canada
bloomin' overgrown students! That 15 step is bloody awful, it's not even worth nothing! AND he can't dance
john motor, london, england
John, what nonsense. The band obviously have 'enough' money to do what they enjoy - making music - without needing to force people to pay for it. That then leaves people with money to spend on new bands' music.
Personally I would propose a 10 year limit on copyright - to encourage the creation of new music rather then allowing artists to live off their past. I would buy more new music if I wasn't still building up my Beatles collection...
Phil, Watford,
Way to go guys! Hey, while you're at it why don't you just put money in evelopes and send it out to people around the world. I can't believe you would spend 3 years and how many thousands of dollars making an album and then just give it away. This is what makes it impossible for new artists to get a chance in the industry.
John, London,
tis is fantastic
conan corrigan, belsize park, london