Was it naïve to think that a populist movement galvanised by a call of ‘downloads for all!’ could sweep into political power? This rueful question is on the minds of many young Swedes this week after national elections.

The youth-dominated Piracy Party, founded earlier this year in Sweden before spreading to 16 other countries including Britain, failed in its first trip to the polls on Sunday. A party founded on three basic principles – to reform commercial copyright, eradicate meddlesome patent laws and stop the surveillance of file-sharers – proved to be less popular with the voters than the tax cuts and new jobs promised by the victorious right-leaning Moderate Party.

While the official tally was still unavailable at the time of publication, the Piracy Party was expected to amass about 1 per cent of the popular vote. They had been hoping for 4 per cent (or roughly 300,000 votes), the threshold required to earn seats in parliament and begin the arduous task of convincing lawmakers of the need to rewrite legislation governing copyright and patents and to strengthen privacy protections for all netizens.

The BitTorrent generation’s most organised push yet for copyright reform, certainly the net’s most popular rallying cry, will now be stalled for at least two more years – until after the 2009 European Parliamentary elections, an election the Piracy Party has in its sights.

"Obviously, we’re not happy we didn’t get more of the vote," Balder Lingegard, a university student from Gothenburg who serves as the Pirate Party secretary and ran for an MP seat, told me this week after a full day of classes. "But if you think what we’ve accomplished for an organisation with such financial limitations, the mood is still high."

When we spoke last week, on the eve of the elections, he was upbeat and a bit anxious. The early poll results showed promise, and it dawned on him that if successful, the 22-year-old would have to figure out a way to juggle his quantum physics classes with his parliamentary obligations.

But instead, as Mr Lingegard dolefully noted this week, it’s back to the books. He says the party’s primary focus now is to get its 9,500 registered members more involved by organising into regional groups to keep the message alive and tap into the next generation of would-be voters, the 14- to 19-year-olds. Above all, he says, the party needs to clarify its position: that it’s not a bunch of freeloaders, an image that dogged the party throughout the campaign.

"The largest problem we had was the party was not considered a serious party," he says. "Most of the people we met considered us to be some kind of joke. Some thought we had no serious platform, that we just wanted stuff for free. We believe that this image is beginning to change."

The issue that’s winning over the sceptical ones is the spectre of increased surveillance. "No one wants a surveillance nation like you have in Britain" he says.

Alluding to the movement’s appeal overseas, Mr Lingegard vowed that the Piracy Party will remain an active voice in the digital copyright debate. Perhaps the party’s rhetoric is already sinking in. Starting with the campaign, some of the more prominent Swedish political candidates have begun to question for the first time publicly whether the criminalisation of file-sharing ought to be addressed. Whether it’s a political stunt on their parts to appeal to young voters remains to be seen.

To be sure, whether the Piracy Party will last to the 2009 European elections is, historically speaking, a long shot. Political parties formed on a narrow set of issues – lest you forget, the Piracy Party proudly takes no stance on such hotly debated issues as foreign policy, the euro, taxation or the environment – often quickly fall out of favour with the populace.

Even in the aftermath of defeat, the party is not calling for any radical changes; crucially, it sees no need in adding to its platform the concerns of what might be called the analogue world: namely, clean air, job security and the euro. The Party, says Mr Lingegard, has attracted members who were former anarchists, nationalists and communists. "If we were to appeal more to the general public with these issues, the 9,500 members we have today would leave."

In my first conversation with Mr Lingegard in June, I asked him how he would define the party using conventional political labels. Is the Piracy Party centrist, I asked? Right or left? Could it be libertarian or even communist? Certainly, elements of each would appeal to a sharing-is-good, keep-government-out platform. Mr Lingegard responded there is no –ist that applies to the Piracy Party.

Perhaps that clinched the party’s downfall. To quote one famous –ist, Vladimir Ilyich Lenin: "Politics begin where the masses are, not where there are thousands, but where there are millions. That is where serious politics begin."

It’s a bitter lesson learned for this young movement. Filesharers of the world, you are still not united.

Bernhard Warner, formerly Reuters' internet correspondent in Europe and senior editor for The Industry Standard Europe, writes about technology, the internet and media industries. He can be reached at techscribe@gmail.com

Previous articles by Bernhard Warner can be found here

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