Pick up your copy of Love: Forever Changes at WHSmith today
In 2004, he beat J.K. Rowling into second place in a BBC poll to decide on
Despite these accolades, you may well never have heard of Jonathan Ive. In fact, even his biggest fans know little about him. We know he’s from
In the past 15 years, Ive and his team have changed the way we think about computers, and they have completely changed the way we consume music with the iPod, a digital music player that Bono hailed as “the most interesting art object since the electric guitar”. They have introduced so many new ideas, materials and techniques that you’re bound to own something influenced by them, even if you’ve never owned a computer.
Ive is sitting in a meeting room at Apple’s sleek, white headquarters in
He’s referring to the small, close-knit design team he assembled when he came to Apple in 1992, many of whom are British, all of whom he counts among his closest friends. He’s not allowed to name them, nor am I allowed to see the studio where they work. This is frustrating for me, but even more so for him – he can never talk about what he’s working on, no matter how excited he is by it. “Our ideas are our equity,” he says. “When it’s right and we’ve produced them in volume, then we’ll tell everybody about them.”
The son of a silversmith, as a child Ive was fascinated by how things worked. He knew he wanted to work in design and thought he might like to create cars, until he visited a course and found the students a rather geeky bunch who made “vroom vroom” noises while they drew. He opted instead for industrial design because it seemed to offer more variety, and at college in
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